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SAP Sales Cloud & HubSpot integration

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Send leads from HubSpot into SAP Sales Cloud (C4C) and write outcomes back, so HubSpot marketing activity and SAP's sales process share the same picture. This is a distinct integration from our SAP Business One connector, which covers SAP's ERP product rather than its CRM.

6–8 weeks typical turnaround

£10k typical investment

OAuth 2.0

The Revenue Operations Challenge

Marketing runs in HubSpot while sales runs in SAP Sales Cloud, so leads have to be exported and imported by hand between the two.

Outcomes recorded in SAP Sales Cloud never make it back to HubSpot, so marketing cannot see what happened to the leads it generated.

SAP Sales Cloud and SAP Business One are often confused, but they need different integration approaches since one is CRM and the other is ERP.

For £10M+ B2B companies, this isn't just inefficiency—it's lost revenue, missed opportunities, and frustrated teams who can't deliver the growth your board expects.

Revenue Impact You'll Deliver

Qualified leads from HubSpot are sent into SAP Sales Cloud with the context sales needs to work them.

Deal stage and outcome updates from SAP Sales Cloud sync back onto the matching HubSpot record.

Marketing gets closed-loop reporting on lead outcomes without leaving HubSpot.

Position yourself as the revenue leader who finally solved the data fragmentation problem that's been holding back growth.

How the SAP Sales Cloud & HubSpot integration works

Two-way sync

Sync direction between SAP Sales Cloud and HubSpot

Hourly sync

How often data updates flow

OAuth 2.0

Secure authentication method

Leads, opportunities, accounts, contacts

Records kept in sync

Sales Hub

HubSpot hubs supported

6–8 weeks

Typical time to deploy

Typical setup

Confirm SAP Sales Cloud API access and object model

Map HubSpot leads to SAP Sales Cloud leads or opportunities

Build the outcome write-back to HubSpot

Configure the sync schedule

Test end to end against live records

Integration Impact Analysis

With Integration

Streamlined operations

Automated workflows replace manual processes

Single source of truth

Consistent data across all revenue teams

Without Integration

Manual processes

Teams managing tools instead of revenue

Data silos

Critical insights trapped in silos

SAP Sales Cloud & HubSpot integration: FAQs

Is this the same integration as your SAP Business One connector?

No. SAP Sales Cloud (C4C) is SAP's CRM product and this integration handles lead and opportunity data between it and HubSpot. Our separate SAP Business One integration covers SAP's ERP product, such as orders and stock.

Can leads flow both ways between HubSpot and SAP Sales Cloud?

Typically leads flow from HubSpot into SAP Sales Cloud, with deal stage and outcome data written back to HubSpot, though the exact direction is confirmed during scoping.

Does this cover SAP's marketing cloud tools too?

This integration is scoped around SAP Sales Cloud (C4C). Other SAP cloud products would need to be scoped separately.