We redesign and rebuild your B2B website on HubSpot CMS (Content Hub) and migrate you cleanly from WordPress, Webflow or anywhere else. Real code, CRM-connected, engineered to pass Core Web Vitals and to be cited by AI answer engines. Delivered on time, or you get 20% back.
Most B2B teams do not need a fresh coat of paint. They need a site that is fast, structured for how buyers and AI search now find vendors, and wired into the CRM so marketing and sales work from the same data. Here is what we redesign and rebuild.
If your pages stutter on interaction or shift while loading, you are losing rankings and conversions. We rebuild lean, performance-engineered pages that pass the LCP, INP and CLS thresholds Google measures on real-user data.
Plugin updates, security patching and brittle middleware eat your team's time. Migrating to HubSpot CMS hands hosting, the global CDN, SSL and security to the platform, so your team ships content instead of firefighting.
When the site and the CRM do not talk, you cannot personalise, attribute or follow up properly. We rebuild on Content Hub with CRM-native smart content, forms and lifecycle data flowing straight into HubSpot.
Repositioning, a new ICP or a new product line usually outgrows the old site structure. We redesign the information architecture, templates and messaging around the buyer you sell to now.
AI Overviews and tools like ChatGPT Search and Perplexity now sit between buyers and your site. We engineer clean semantic HTML, structured data and extractable content so answer engines can read and cite you.
Moving platforms is where most teams haemorrhage organic traffic. We treat migration as an engineering discipline: full URL inventory, one-to-one canonical mapping, server-level 301s and no redirect chains.
A productised, engineering-led process. We design and rebuild on HubSpot CMS, migrate your content cleanly, and cut over with effectively zero downtime. You see progress on staging throughout, and we hold ourselves to a fixed timeline.
We audit the current site, inventory every URL, agree the ICP and goals, and design the information architecture, template set and CRM integration plan. This stage decides scope and cost honestly, so there are no surprises later.
We design the templates and modules, then build them as real, hand-coded HubSpot CMS modules. We engineer for performance and accessibility from the first line of code, not as a retrofit, and connect smart content and forms to your CRM.
We migrate your pages, blog archive and assets, rebuilding any advanced interactions, and map every old URL one-to-one to a single canonical new URL with server-level 301s and no chains, so your search equity carries over.
Everything is built and tested on staging first. We verify performance against Core Web Vitals, check WCAG accessibility, confirm CRM data flows, and walk you through the site before anything goes live.
We lower DNS TTL ahead of time, sync any last content, then make a controlled domain switch with the old environment held live as a rollback. After go-live we verify every redirect resolves in a single hop and hand over a site your team can run.
Everything you need to know about our services
As an indicative guide, a website build or redesign typically ranges from £15,000 to £80,000 depending on scope. The lower end is a focused, rapid launch on a proven framework: fewer unique page templates, proven modules and a lighter migration. The top end is a fully bespoke, multilingual, integrated build. The single biggest swing factor is the number of unique page templates and the degree of bespoke design versus a proven framework. Cost also moves up with custom-coded modules and serverless functionality (calculators, configurators, gated or dynamic content), CRM and system integrations, migration complexity and content volume, multilingual or multi-domain requirements, membership or portal functionality, and the depth of accessibility (WCAG) and performance-engineering work. We scope honestly at discovery and give you a fixed figure. Whatever we agree, the work is delivered on time, or you get 20% back.
Not when migration is done as an engineering discipline, which is exactly how we treat it. SEO preservation depends on execution, not the platform. Before cutover we build a full inventory of every existing URL, map each one to a single canonical new URL, implement server-level 301 redirects with no chains (we never blanket-redirect everything to the homepage), and preserve metadata and page structure. Industry evidence shows that a well-engineered migration tends to lift organic traffic rather than risk it. After go-live we verify that every redirect resolves in a single hop.
Effectively none when it is staged properly. We build and fully test the new site on staging first, and verify it before any DNS change. We lower the DNS TTL ahead of the switch so propagation takes minutes rather than hours, sync any content created between copy and cutover, and keep the old environment live for a short window afterwards with a defined rollback plan. Because HubSpot hosts and serves pages through its own global CDN with managed SSL, the cutover is a controlled domain-connection step rather than a server move, so downtime can be reduced to nil.
Because the things that decide whether a modern B2B site performs are engineering outputs, not visual ones. Passing Core Web Vitals (especially INP, which around 43% of sites fail) needs lean, hand-built code, not a heavy theme. Being cited by AI answer engines needs clean semantic HTML and structured data. CRM-native personalisation needs the site wired correctly into HubSpot. Poorly built CMS pages, including poorly built HubSpot pages, commonly fail on performance, so building it right is a genuine differentiator. We are a UK HubSpot Diamond Partner with an in-house engineering team. This service sits alongside our wider work on the HubSpot websites hub at /services/hubspot-websites and our custom build work at /services/hubspot-development.
All of it is delivered by our own in-house engineering team. We are a UK HubSpot Diamond Partner, HubSpot Custom Integration Accredited and HubSpot Onboarding Accredited, and we hold Cyber Essentials Plus. We are a fully remote firm, so we are not constrained by a single location: discovery, design, build, migration and cutover are all run by our team, and where on-site work helps we travel to you. The work is productised on Railway and backed by our guarantee: delivered on time, or you get 20% back.
Because we build with real code on HubSpot CMS, the site is not limited to drag-and-drop blocks. We build custom-coded modules, serverless functionality such as calculators and configurators, gated and dynamic content, CRM-native smart content and personalisation, multilingual setups, and membership or portal areas. We also engineer for AEO so AI answer engines can extract and cite your content. If you need deeper custom development on HubSpot, that is covered at /services/hubspot-development. Note that some features, such as smart and dynamic content, require Content Hub Professional or above, which we will factor into the plan.
