Your customer is on hold for an update they could have read themselves. Your team is resending the third PDF this week. Your senior leader is answering a question that should never have reached them. Your new starter is being trained on a process that lives in someone's head.
These five-minute interactions add up. Across a year they cost the salary of a senior hire you'll never make, spent on work that earns nothing and grows nothing.
You've looked at the alternatives. Off-the-shelf software was built for someone else's business, not yours. Custom development takes four months of proposals before you see anything working. Both ask for big commitments before you know if the thing will fit.
There's a third option that doesn't ask either of those things.