Custom engineered CRM & Customer Success integration

Microsoft Dynamics 365 & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect Microsoft Dynamics 365 to HubSpot so leads, contacts, accounts and opportunities stay in step between the two CRMs: marketing works in HubSpot, sales works in Dynamics, and each record crosses with the right fields, owner and stage.

  • 4–6 weeks typical turnaround
  • £2.5k-£6k typical investment
  • OAuth 2.0

Why connect Microsoft Dynamics 365 to HubSpot

Most firms with both systems run marketing in HubSpot and sales or service in Dynamics 365. The join between them is where leads duplicate, route to the wrong team or arrive without the context sales needs, and the native sync only helps if its filters and mappings are set deliberately.

  • Every HubSpot contact synced to Dynamics without a lifecycle filter floods sales with unqualified records and creates duplicates against existing accounts
  • Option sets, custom columns and multi-currency fields in Dynamics have no default HubSpot equivalent, so they are dropped or mis-mapped unless someone maps them
  • A shared Dynamics environment serving several divisions needs routing rules so a lead lands with the right team, which is workflow logic rather than a field mapping
  • HubSpot's own Dynamics 365 app supports only cloud environments hosted on dynamics.com, so any other hosting arrangement needs a custom integration against the Dataverse Web API

What you can do with Microsoft Dynamics 365 and HubSpot

Our work between Dynamics 365 and HubSpot ranges from configuring HubSpot's native sync properly to writing a custom integration on the Dataverse Web API:

  • ZeroAvia, which develops hydrogen-electric engines for commercial aircraft, needed its HubSpot and Microsoft Dynamics 365 Sales accounts integrated with bi-directional data sync to remove data silos and duplicate data. We built the integration with a 5-minute sync interval, giving ZeroAvia a consolidated pipeline in HubSpot and cutting a cumulative 5 days from reporting time
  • Gunnebo Safe Storage shared a Dynamics 365 instance with another division, and leads from HubSpot were duplicating and routing to the wrong division. We configured HubSpot's native Dynamics sync with custom field mappings and filters through Operations Hub so only Sales Qualified Leads reached Dynamics, split two global workflows into five regional ones, and wrote the user stories for a future custom two-way integration
  • Sync HubSpot contacts to Dynamics leads or contacts only once they reach an agreed lifecycle stage, with owner and region carried across
  • Bring opportunity stage, value and close date back from Dynamics onto the HubSpot deal or contact so marketing can report on the pipeline it sourced and suppress nurture for open opportunities
  • Map Dynamics option sets and custom columns to HubSpot properties explicitly, including currency, so reporting in either system uses the same values

How the Microsoft Dynamics 365 & HubSpot integration works

Two-way sync
Sync direction between Microsoft Dynamics 365 and HubSpot
Real time sync
How often data updates flow
OAuth 2.0
Secure authentication method
Contacts, Leads, Opportunities
Records kept in sync
Marketing Hub, Sales Hub, Data Hub
HubSpot hubs supported
4–6 weeks
Typical time to deploy

Typical setup

  1. Connect Azure app
  2. Grant consent
  3. Map option‑sets
  4. Start sync

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

Microsoft Dynamics 365 & HubSpot integration: FAQs

Does Microsoft Dynamics 365 have an API that HubSpot can use?
Yes. Dynamics 365 customer engagement apps run on Microsoft Dataverse, whose Web API implements OData v4 over REST with GET, POST, PATCH and DELETE operations on tables such as contacts, leads, accounts and opportunities. Authentication is OAuth 2.0 through a registered Microsoft Entra application, which is what the 'Connect Azure app' and 'Grant consent' steps in our setup refer to.
Is there a native HubSpot integration for Dynamics 365?
Yes. HubSpot builds and maintains a Dynamics 365 data sync app that syncs contacts and leads, companies and accounts, deals and opportunities, products and activities two-way. HubSpot lists Dynamics 365 Sales Professional, Enterprise or Premium as required plans, supports only cloud environments on dynamics.com, and custom field mappings need a paid Data Hub tier. We configure it where it fits, as we did for Gunnebo, and build custom where it does not.
How long does a Microsoft Dynamics 365 HubSpot integration take?
4–6 weeks, depending on scope. The first stretch goes on the entity and field map and the routing rules, because that is where Dynamics projects go wrong. The sync itself is the smaller part.
How much does a Microsoft Dynamics 365 HubSpot integration cost?
Custom Microsoft Dynamics 365 integrations from SpotDev typically start from £2.5k-£6k. Where the native sync is the right answer the work is configuration and mapping rather than code, and we quote that on the same scoping call.

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