Is this another subscription sitting beside HubSpot?

No. That is the point of it. The context and the actions live in the CRM you already pay for, so there is no second system holding half your sales data.

What if our CRM data is poor?

Then we find out in month one rather than month six. Data readiness is scoped and measured before we build, and sometimes the honest answer is to fix the data first.

Will the sales team actually use it?

Only if it removes work rather than adding a review queue. Adoption is measured, and rejected suggestions are treated as a defect in the build, not a failure of the user.

What data do you need?

Approved access to the CRM records and activity behind the workflow, and nothing beyond it. Sources, permitted use and exclusions are agreed and written down before anything runs.

From £10,000 per month as part of AI Accelerator, committed a quarter at a time. Model and platform usage is billed separately. Enterprise programmes are priced on complexity.

What happens if it does not work?

You stop at the end of the quarter. We capture a baseline first, so the review compares like with like rather than trading opinions about whether it felt better.

AI Sales Automation UK, Built Into HubSpot

What we usually find, and what we build instead

Four things we find in almost every sales operation that has already bought an AI tool.

Without SpotDev

What we usually find

With SpotDev

What we build instead

The Monday pipeline review

An hour of managers asking what happened, and reps recalling it from memory.

The review starts from evidence

Stalled deals, missing next steps and weak close-date support surfaced before anyone sits down.

Notes that never reach the CRM

The commitment was made on the call. It exists in one person's notebook.

Prepared before, captured after

A brief going in, and decisions and actions drafted for review coming out.

Someone has pitched you an AI SDR

Another subscription, another data set, contact selection and timing happening outside your team.

One system of record

Selection rules, suppression and approach set by your people, executed inside HubSpot.

A wave activates two of the four agent capabilities, chosen against your own value case. Enablement and measurement are part of every wave, not alternatives to them.

Meeting preparation and follow-up

Assembles recent context, decisions and open questions before a call. Drafts the follow-up and the CRM updates after it.

Pipeline inspection

Finds stalled deals, missing decision-makers and close dates the evidence does not support, then prepares the manager review.

Prospecting and prioritisation

Applies your ICP and exclusions, researches accounts from approved sources, and explains why an account scored as it did.

CRM hygiene

Finds incomplete records, missing associations and duplicates, and prepares the corrections for approval rather than applying them silently.

Enablement for the sales team

One cohort trained on the workflow, not on AI. Reps adopt what removes work and reject what adds a review queue, so we build for the first.

Measurement against a baseline

Cycle time, stalled-deal counts and forecast evidence tracked against the position we recorded before anything was built.

How we decide what to build

Scroll for all four

Stop

Is the workflow worth changing at all? Some are not, and we would rather say so in week one.

Configure

Can HubSpot already do it? Its prospecting and sales capabilities are real. Where they fit, use them and spend nothing with us.

Connect

Can we create the value by connecting what exists to a shared context layer, without building anything new?

Build

Only what is genuinely missing: the integration, the controls, the grounding and the proof.

Where the approval line sits

This is the part most suppliers leave vague. Every action is classified before build, against a named owner.

Runs unattended

Internal tasks, research, briefs, queue preparation and flagging. Nothing a customer sees.

Needs sign-off

Every external message, and any CRM write to stage, value, owner or close date.

Hard-blocked

Bulk or destructive changes, invented contacts or events, and anything outside the agreed source list.

Often permanent

Draft is a fine steady state. Plenty of sales workflows should never progress beyond it.

Outbound rules are human

Consent, suppression, audience and frequency are set by your team. The agent works inside them.

Everything is logged

Every action, approval and rejection recorded, so you can reconstruct what happened and why.

300+HubSpot implementations, firm-wide

Implementation expertise that drives adoption

An in-house engineering team that has delivered more than 300 technology projects. Work with engineers who have built this before.

In-house engineering team.

Agents and integrations designed, tested and shipped by our own engineers. Nothing is subcontracted.

OpenAI Select Partner

SpotDev is enrolled in the OpenAI Partner Network at Select tier, alongside HubSpot Diamond status and Custom Integration and Onboarding accreditations.

Model chosen for the job.

Honest evaluation of the right model for the work. We hold OpenAI Select Partner status and deep expertise in Anthropic's Claude, and we will say when the answer is the AI you already pay for.

AI with security in mind

Not trained on by default

Cyber Essentials Plus

Built on your infrastructure

In-house engineers

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AI for sales, built into the HubSpot you already run

What we usually find