Custom engineered ERP & Operations integration

SAP Business One & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect SAP Business One to HubSpot through the Service Layer so business partners, sales orders, invoices and stock positions from B1 show on HubSpot records, and won deals become B1 sales orders without re-keying.

  • A few weeks, scoped up front typical turnaround

Why connect SAP Business One to HubSpot

SAP Business One holds the customer master, orders, invoices and stock, but the people quoting and selling work in HubSpot and cannot see any of it without asking the finance or operations team.

  • The B1 Service Layer is a REST API following OData version 3 and 4, exposing entities such as BusinessPartners, Orders, Invoices and Items, so integration does not depend on database access or the DI API
  • User-defined fields on B1 objects are exposed through the Service Layer, which matters because almost every B1 installation has been customised
  • Document actions such as closing or cancelling an order are available as OData actions, so the integration can respect B1 business rules rather than editing rows directly
  • We build against your actual B1 configuration and test against real data, because a generic connector cannot know about your UDFs or approval procedures

What you can do with SAP Business One and HubSpot

Typical flows between SAP Business One and HubSpot.

  • A won HubSpot deal creates a B1 sales order for the matching business partner, carrying the deal line items and any user-defined fields you rely on
  • Business partner records (customer code, payment terms, credit limit and on-hold status) are synced to HubSpot companies so sales can see them before quoting
  • Invoice status and open balances from B1 are written to the HubSpot company, so account managers know who is overdue without a finance report
  • Item stock levels from B1 are surfaced on HubSpot deals or quotes so nobody promises stock that is not there

How the SAP Business One & HubSpot integration works

Two-way sync
Sync direction between SAP Business One and HubSpot
Real time sync
How often data updates flow
Business Partners, Orders, Invoices, Items, Stock
Records kept in sync
Sales Hub
HubSpot hubs supported
A few weeks, scoped up front
Typical time to deploy

Typical setup

  1. Scope systems and data access
  2. Map fields and ownership rules
  3. Dry run against real data
  4. Go live with monitoring

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

SAP Business One & HubSpot integration: FAQs

Does SAP Business One have an API that HubSpot can use?
Yes. SAP Business One Service Layer is a REST API built on OData (version 3 at /b1s/v1 and version 4 at /b1s/v2). You log in with a company database, user name and password and receive a session, then work with entities such as BusinessPartners, Orders, Invoices and Items.
Will a customised B1 installation cause problems?
Customisation is why we build rather than configure. User-defined fields, tables and objects are exposed in the Service Layer metadata, so we map them explicitly at scoping instead of hoping a packaged connector recognises them.
How long does an SAP Business One HubSpot integration take?
A few weeks, scoped up front. B1 projects vary more than most because of customisation, so we confirm objects, directions and business rules before committing to a date.
How much does an SAP Business One HubSpot integration cost?
We give a fixed quote after a scoping call. The main cost drivers are the number of B1 objects in scope, whether HubSpot creates documents in B1 or only reads from it, and how many user-defined fields and approval rules need handling.

Related HubSpot integrations

NetSuite & HubSpot → Connect NetSuite to HubSpot so a won deal creates the NetSuite customer and sales order, and invoice status, p… Microsoft Business Central & HubSpot → Connect Business Central to HubSpot so customers, items, sales orders and stock stay in step with companies, p…

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