HubSpot Memberships gate your content to logged-in CRM contacts. We turn that native access layer into a branded, personalised portal: custom login pages, access-group logic, SSO and dashboards that show each member their own deals, tickets and documents.
Because every member is a HubSpot CRM contact, gated access and your marketing and sales data sit in one system. That makes Content Hub memberships a strong foundation for several distinct portal types, each of which we have engineered.
A logged-in area showing each customer their own deals, tickets, documents and subscription status, pulled live from the CRM and custom objects. We surface the records they should see and nothing else, using access groups and membership-gated CRM queries.
Tiered access for resellers (deal registration, co-marketing assets, partner pricing) gated by partner tier. Because each tier is its own access group or segment, this is a natural Content Hub Enterprise build where the 2-group limit on Professional would not stretch.
Premium reports, templates and webinar recordings behind registration, with full marketing attribution intact because every member is a CRM contact. We typically back the library with HubDB and add search, filtering and pagination so it scales past a handful of files.
Sequential or tiered learning content (for example bronze, silver and gold), with access driven by segments or access groups. Renewal or payment status held as a CRM property can automatically drive what each member can open.
A private hub for dues-paying members where renewal status, held in the CRM, dynamically governs access. Lapsed members lose entry without anyone touching a list, because group membership updates from the underlying property.
Internal, staff-only content secured with SAML or OIDC against your identity provider (Okta, OneLogin, Microsoft Entra and similar). Employees authenticate with their existing corporate login rather than a separate password.
HubSpot handles authentication and access gating natively. The value we add is the bespoke, on-brand, CRM-personalised experience built on top of it, which is real software engineering, not configuration.
We map your audiences to access groups, static or dynamic, and confirm the right Content Hub tier. Memberships require Content Hub Professional or Enterprise, and because Professional caps at 2 access groups against Enterprise's 100, any multi-tier or multi-audience portal is realistically an Enterprise build. Knowledge base articles and customer portal objects additionally need Service Hub Professional or Enterprise.
HubSpot's system pages for login, registration and password reset are bare HTML and HubL templates, not drag-and-drop. We rebuild them as on-brand templates that match your site, wire in the registration and reset flows, and add Google or Facebook social login or the enterprise SSO module where it fits the audience.
We build the member-facing portal in HubL, using crm_object() to surface each member's own deals, tickets, line items and custom objects (note that for most object types this only works behind membership, so a genuine portal is inherently a gated build). Conditional navigation and content per group use request_contact.list_memberships.
Where required we configure SAML 2.0 or OIDC against your identity provider, per subdomain, and layer segment filtering on top so tiered cohorts see only their content. We also handle the comms gap HubSpot leaves: existing members are not re-emailed when you grant them access to new content, so we engineer that journey.
For anything beyond read-only CRM display (data write-back, file delivery, invoices, or third-party data surfaced in the portal) we use serverless functions and API integrations. Where it suits you, we deliver this as a productised solution hosted on Railway that you can run yourself.
Everything you need to know about our services
Gating content for website pages and blog posts requires Content Hub Professional or Enterprise. Free and Starter cannot gate content. In practice, any portal with more than one member tier needs Enterprise, because Professional is capped at 2 access groups while Enterprise allows up to 100. Knowledge base articles and customer portal objects also require Service Hub Professional or Enterprise. If you are on a legacy CMS Hub Professional plan, note that it does not support memberships at all and would need migrating to current Content Hub.
Yes. HubSpot membership SSO supports SAML 2.0 and OpenID Connect (OIDC), with documented setup for Okta and OneLogin and support for any standards-compliant provider such as Microsoft Entra. SSO is configured per subdomain against one identity provider. Consumer-style Google or Facebook social login is a separate, native mechanism, useful for public-facing portals but distinct from enterprise SSO. Because meaningful tiered, segment-filtered access sits behind the access-group limits, we treat enterprise SSO portals as a Content Hub Enterprise proposition.
Natively, HubSpot handles turning on private content, creating access groups, sending registration emails, the default login and reset pages, social login and SSO configuration. That covers a basic gated resource. Everything that looks like a real portal needs engineering: branded authentication templates, dashboards pulling a member's own CRM and custom-object data, conditional navigation per group, self-registration and upgrade journeys, search over a gated library, and any data write-back or integration. That bespoke layer is where we work.
Bespoke membership builds start from £15,000 as a one-off project. That figure is indicative: cost is driven by how many member tiers and access groups you need, whether enterprise SSO is required, the depth of CRM and custom-object personalisation, and any integrations or data write-back. A simple gated library sits near the floor; a CRM-personalised portal with SSO and multiple tiers typically lands higher. Wherever the scope is well defined we quote a fixed price, backed by our guarantee: delivered on time, or you get 20% back. The HubSpot Content Hub licence is a separate, recurring cost (Professional from around £396 per month, Enterprise from around £1,310 per month, plus VAT) and we keep it out of the build price so it is transparent. As a HubSpot Solutions Partner we can also waive HubSpot's mandatory onboarding fee.
Access is governed by HubSpot's access groups, which can be static (added manually) or dynamic (driven by filter criteria such as lifecycle stage, a custom property or list membership). Private content only works on your connected custom subdomains, not HubSpot default domains. Passwords are a 12-character minimum and stored securely (reset only, never retrievable). For richer portals we gate CRM data behind membership and render only the records a given member is entitled to. A membership audit log records which members accessed restricted content.
We are a UK HubSpot Diamond Partner and the software engineering firm for HubSpot customers, with in-house engineers rather than configurators. We hold HubSpot Custom Integration Accreditation and Cyber Essentials Plus, and we default to building real software where the platform alone is not enough. Our membership portals are productised and customisable, and where it suits you we host them on Railway so you can run them yourself. Every engagement carries our guarantee: delivered on time, or you get 20% back.
Decision-stage guides on memberships, portals and what HubSpot can and cannot do natively.
Where native memberships stop being enough and a bespoke portal makes sense.
Content Hub tier, build and ongoing costs, explained.
An honest capability map, and what needs custom code.
Choosing the right approach for B2B.
