Custom engineered CRM & Customer Success integration

Salesforce & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect Salesforce and HubSpot so contacts, accounts, opportunities and activities stay aligned in both systems, including the custom objects, approval stages and multi-currency fields that HubSpot's own connector cannot map.

  • 4–6 weeks typical turnaround
  • £2.5k-£6k typical investment
  • OAuth 2.0

Why connect Salesforce to HubSpot

HubSpot publishes its own Salesforce connector, and for a standard lead-to-opportunity flow it is often enough. Firms come to us when the connector's fixed rules do not fit how their Salesforce org is actually built.

  • HubSpot's connector runs against one Salesforce instance per HubSpot account and consumes a daily allowance of Salesforce API calls, so high-volume or multi-org estates need a different design
  • Custom object sync in the connector requires HubSpot Enterprise and cannot map Salesforce lookup fields, which is where many real data models live
  • Timeline events such as form submissions and marketing email opens only sync one way, HubSpot to Salesforce, and retroactive sync is limited to recent activity
  • Approval workflows, territory rules and multi-currency opportunities usually need logic on the way through, not a field-to-field copy

What you can do with Salesforce and HubSpot

A custom Salesforce integration lets us decide exactly which records move, when, and under whose rules.

  • Marketing-qualified contacts in HubSpot become Salesforce leads or contacts with campaign membership and attribution fields carried across, then convert back into HubSpot deals when the opportunity is created
  • Opportunity stage, amount and close date flow into HubSpot deals so marketing can report on pipeline influence without a Salesforce licence
  • Salesforce custom objects (subscriptions, assets, sites) are mirrored into HubSpot custom objects, with lookup relationships resolved into HubSpot associations
  • Activity written in either system (calls, meetings, emails, tasks) is de-duplicated and logged once on the matching record

How the Salesforce & HubSpot integration works

Two-way sync
Sync direction between Salesforce and HubSpot
Real time sync
How often data updates flow
OAuth 2.0
Secure authentication method
Contacts, Accounts, Opportunities, Activities
Records kept in sync
Marketing Hub, Sales Hub, Data Hub
HubSpot hubs supported
4–6 weeks
Typical time to deploy

Typical setup

  1. Install connector
  2. Authorise OAuth
  3. Map objects
  4. Enable live sync

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

Salesforce & HubSpot integration: FAQs

Does HubSpot already have a native Salesforce integration?
Yes. HubSpot builds and maintains its own Salesforce connector, available with Professional or Enterprise tiers and an API-enabled Salesforce edition. It syncs leads, contacts, accounts, opportunities, tasks and activities. We recommend it where it fits, and build custom only where its limits (one Salesforce instance, daily API allowance, no lookup-field mapping on custom objects, one-way timeline sync) get in the way.
What data can sync between Salesforce and HubSpot?
Contacts, accounts, opportunities and activities are the usual core, with custom objects added where your Salesforce data model relies on them. Each field mapping is set as two-way, Salesforce-owned or HubSpot-owned, and we write the conflict rules down before anything goes live.
How long does a Salesforce HubSpot integration take?
Typically 4 to 6 weeks from scoping to live sync, depending on how many objects are in scope and how much custom logic sits between the two systems.
How much does a Salesforce HubSpot integration cost?
Custom Salesforce integrations from SpotDev are typically £2.5k-£6k. The figure depends on the objects synced, the direction of each mapping and any logic applied on the way through, and we confirm it as a fixed quote after scoping.

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Explore more HubSpot integration resources

HubSpot Integrations → Our custom API integration service, accreditations and approach. The complete guide to HubSpot integrations → How to connect anything to HubSpot — native vs custom APIs, costs and timelines. Data migration → Move your data into HubSpot cleanly, with nothing lost. Browse all integrations → See every system we connect to HubSpot.

Why SpotDev?

HubSpot Diamond Partner

Elite tier partnership with HubSpot, reserved for top-performing consultancies with proven expertise in complex integrations.

Custom Integration Accredited

Advanced HubSpot accreditation specifically for complex API integrations and custom development projects.

HubSpot Onboarding Accredited

Accredited onboarding specialists who ensure seamless implementation and user adoption for complex HubSpot deployments.

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