HubSpot is an incredibly powerful platform and you can realistically expect to have it as the central piece of technology at your business.
But there's every chance you will be using more than just HubSpot. Maybe you are using Quickbooks for accounting, Asana for project management and Zoom for webinars?
Just because those tools aren't part of HubSpot doesn't mean you can't bring them together, storing your data in a single place.
Integrations built by HubSpot
By far the easiest way to connect HubSpot to another app is to use a native integration. 'Native' means that the integration is hard-coded into the HubSpot platform because it was built by the team at HubSpot.
A native integration is quick and easy to set up, and benefits from deep connections into the HubSpot platform. You can think of them as extensions of the CRM itself.
Some popular native integrations for HubSpot include:
How to find native HubSpot integrations
You can find a complete list of HubSpot's native integrations by looking in the App Marketplace and filtering by 'Built by HubSpot'.
Thanks to the Data Sync tool within HubSpot's Operations Hub, the number of native integrations is rapidly expanding with new ones appearing on a near-weekly basis.
Third-party integrations
Closely related to native integrations are 'third-party integrations'. In many respects, this is the next best thing to a 'Built by HubSpot' integration.
Third-party integrations were built by the company who made the app you're integrating with. For example, the Unbounce integration with HubSpot was built by Unbounce. The Intercom integration with HubSpot was built by Intercom.
While not being tied into HubSpot quite as deeply, you have the opposite benefit — they are deeply embedded into the third-party app. This means that the app you're integrating with can use HubSpot's data however they want.
Examples of third-party integrations with HubSpot include:
The vast majority of third-party integrations can be found in the HubSpot App Marketplace.
When should you use native and third-party integrations?
Native and third-party integrations should be your first port of call when you're looking to connect your apps together. As a rule of thumb, this type of integration will be the fastest and most reliable connection between two platforms. On top of this, you can expect to get help from either HubSpot Support or the customer service team of the third-party app when you're having difficulty.