Custom engineered Sales & Lead Generation integration

Outreach & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect Outreach to HubSpot so sequence steps, replies, call outcomes and mailing events land on the matching HubSpot contact and deal in real time, and pipeline reporting reflects what reps actually did.

  • 2–4 weeks typical turnaround
  • £6k typical investment
  • OAuth 2.0

Why connect Outreach to HubSpot

Sales engagement happens in Outreach while pipeline, marketing and reporting live in HubSpot, so neither system has the full record of a prospect.

  • A rep opening a HubSpot deal cannot see which Outreach sequence the contact is in or whether they replied.
  • Marketing attribution in HubSpot misses touches that happened in Outreach mailings and calls.
  • Custom objects, sequence-level fields and outcome codes rarely fit a standard field mapping.
  • Teams moving from Outreach to HubSpot Sales Hub sequences usually lose history in the switch.

What you can do with Outreach and HubSpot

The integration uses Outreach's REST API (JSON API specification, OAuth 2.0) and its webhooks, so events are pushed rather than polled.

  • Outreach webhooks for mailings (delivered, opened, replied, bounced) and calls write engagement onto the HubSpot contact timeline as they happen.
  • Outreach prospects and accounts stay matched to HubSpot contacts and companies, with ownership rules deciding which side wins on conflict.
  • Sequence state (active, finished, replied) becomes a HubSpot property so lists, workflows and reports can use it.
  • Where the goal is to move to HubSpot sequences, historic Outreach sequence and activity data is migrated in the same project.

How the Outreach & HubSpot integration works

Two-way sync
Sync direction between Outreach and HubSpot
Real time sync
How often data updates flow
OAuth 2.0
Secure authentication method
Contacts, sequences, calls, email activity
Records kept in sync
Sales Hub
HubSpot hubs supported
2–4 weeks
Typical time to deploy

Typical setup

  1. Connect Outreach and HubSpot via OAuth
  2. Map sequence, call and activity data to HubSpot properties
  3. Configure the sync direction and frequency
  4. Decide whether to migrate or run both platforms in parallel
  5. Test the sync against a sample of live records

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

Outreach & HubSpot integration: FAQs

Does Outreach have an API HubSpot can use?
Yes. Outreach's public API is REST-based and implements the JSON API 1.0 specification, with all requests authenticated through OAuth 2.0. It also offers webhooks on resources including prospects, accounts, opportunities, sequences, calls, mailings and tasks, so changes can be pushed to HubSpot rather than fetched on a timer.
HubSpot already lists an Outreach app. Why build a custom integration?
HubSpot's own Outreach data sync app covers two-way sync of prospects, accounts, calls, email activity, opportunities, tasks and custom objects with default field mappings. A custom build is for what sits outside that: your own outcome codes and sequence logic, conflict rules between the two systems, a migration off Outreach, or reporting the app does not produce. We will tell you at scoping if the native app is enough.
How long does an Outreach HubSpot integration take?
Typically 2–4 weeks from scoping to go-live, depending on the number of objects and whether a migration is included.
How much does an Outreach HubSpot integration cost?
From £6k. The final fixed price depends on the objects synced, sync direction and any migration work, and is confirmed after a scoping call.

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Explore more HubSpot integration resources

HubSpot Integrations → Our custom API integration service, accreditations and approach. The complete guide to HubSpot integrations → How to connect anything to HubSpot — native vs custom APIs, costs and timelines. Data migration → Move your data into HubSpot cleanly, with nothing lost. Browse all integrations → See every system we connect to HubSpot.

Why SpotDev?

HubSpot Diamond Partner

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Custom Integration Accredited

Advanced HubSpot accreditation specifically for complex API integrations and custom development projects.

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Accredited onboarding specialists who ensure seamless implementation and user adoption for complex HubSpot deployments.

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