Custom engineered Sales & Lead Generation integration

Salesloft & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect Salesloft to HubSpot so emails, calls and cadence steps completed in Salesloft are logged on the HubSpot contact within minutes, and marketing can see live sales engagement without a Salesloft seat.

  • 3–4 weeks typical turnaround
  • £5k-£15k typical investment
  • OAuth 2.0

Why connect Salesloft to HubSpot

Salesloft sells its own CRM Sync app for HubSpot, and for teams on a Salesloft CRM Sync plan it handles the standard people, account and activity sync. Firms come to us when they are not on that plan, or need activity data shaped differently on arrival.

  • Salesloft's HubSpot app requires a Salesloft CRM Sync subscription (Essentials, Advanced or Premier), which not every Salesloft customer has
  • Activities arriving as raw engagements cannot drive HubSpot lead scoring or lifecycle changes without properties to score on
  • Cadence membership and step progress are the signals marketing wants, and they are not standard HubSpot fields
  • Salesloft's API rate limit applies per team, so a custom sync has to be designed to share that budget with any other tools you run

What you can do with Salesloft and HubSpot

The integration polls Salesloft's REST API every five minutes and writes into HubSpot.

  • Emails sent, opened and replied to in Salesloft are logged on the HubSpot contact timeline with the cadence and step they belong to
  • Calls made through Salesloft, with outcome and duration, become HubSpot call engagements on the contact and company
  • Cadence membership and current step are written to HubSpot contact properties so lists, scoring and lifecycle stages can react to sales activity
  • Contacts added to a Salesloft cadence are matched to existing HubSpot contacts on email address rather than creating duplicates

How the Salesloft & HubSpot integration works

One-way sync
Sync direction between Salesloft and HubSpot
5 min sync
How often data updates flow
OAuth 2.0
Secure authentication method
Emails, Calls, Cadence Steps
Records kept in sync
Sales Hub, Marketing Hub
HubSpot hubs supported
3–4 weeks
Typical time to deploy

Typical setup

  1. Connect OAuth
  2. Choose events
  3. Set poll
  4. Test sync

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

Salesloft & HubSpot integration: FAQs

Does Salesloft have an API that HubSpot can use?
Yes. Salesloft provides a REST API with OAuth 2.0 for partner apps and API keys for customers, covering people, cadences, cadence memberships, emails, calls and other activities. Its rate limit is applied per Salesloft team rather than per integration, which we account for in the sync design.
Is there a native Salesloft app for HubSpot?
Yes. Salesloft CRM Sync is listed on the HubSpot App Marketplace and provides two-way sync of people and accounts, one-way sync of opportunities from HubSpot to Salesloft, and one-way sync of Salesloft activities to HubSpot. It requires a Salesloft CRM Sync subscription. This custom build is for teams outside that plan or needing activity data mapped to HubSpot properties.
How long does a Salesloft HubSpot integration take?
Typically 3 to 4 weeks, covering OAuth set-up, choosing the activity types to sync, the five-minute polling schedule and testing against live cadences.
How much does a Salesloft HubSpot integration cost?
Custom Salesloft integrations from SpotDev are typically £5k-£15k, confirmed as a fixed quote after scoping. The range covers which activity types are in scope and whether cadence data is written to properties as well as the timeline.

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Why SpotDev?

HubSpot Diamond Partner

Elite tier partnership with HubSpot, reserved for top-performing consultancies with proven expertise in complex integrations.

Custom Integration Accredited

Advanced HubSpot accreditation specifically for complex API integrations and custom development projects.

HubSpot Onboarding Accredited

Accredited onboarding specialists who ensure seamless implementation and user adoption for complex HubSpot deployments.

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