Custom engineered Education & Membership integration

Famly & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect Famly to HubSpot so nursery enquiries captured by marketing are matched to the family and child in Famly, and enrolment, site and attendance status flows back to the HubSpot contact for admissions reporting.

  • 4–6 weeks typical turnaround
  • £8k typical investment
  • API token

Why connect Famly to HubSpot

Nursery groups run marketing and enquiry handling in HubSpot and day-to-day childcare in Famly. Without a link, admissions staff re-key each family and marketing never learns which enquiries became enrolled children.

  • An enquiry in HubSpot and an inquiry record in Famly describe the same family but are created twice.
  • Enrolment outcomes and start dates live only in Famly, so marketing cannot report conversion by campaign or site.
  • Groups with several sites need each enquiry attributed to the right Famly site, which a manual process gets wrong.
  • Bill payer and guardian details change in Famly and are not reflected in HubSpot for communications.

What you can do with Famly and HubSpot

What we typically sync between Famly and HubSpot:

  • Create the Famly inquiry (enrolment lead) and contact from a qualified HubSpot enquiry, tagged to the correct Famly site.
  • Write the child's enrolment status, start date and site from Famly back to the HubSpot contact daily, so lifecycle stage moves with it.
  • Keep bill payer and guardian contact details aligned between Famly contacts and HubSpot contacts.
  • Report enquiry-to-enrolment conversion by source and site inside HubSpot.

How the Famly & HubSpot integration works

Two-way sync
Sync direction between Famly and HubSpot
Daily sync
How often data updates flow
API token
Secure authentication method
Families, children, enquiries, enrolments
Records kept in sync
Sales Hub, Marketing Hub
HubSpot hubs supported
4–6 weeks
Typical time to deploy

Typical setup

  1. Connect to the Famly API
  2. Map enquiry, family and enrolment data to HubSpot properties
  3. Configure the sync schedule between systems
  4. Test against a sample of live enquiries and families
  5. Monitor the first live sync runs

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

Famly & HubSpot integration: FAQs

Does Famly have an API that HubSpot can use?
Yes. Famly's Public API is GraphQL, served at famlyapi.famly.co/v1/graphql, with queries for children, contacts, bill payers, inquiries (enrolment leads), sites, groups, check-ins, invoices and payments, and mutations for creating and updating most of them. Access uses an API token created in Famly, sent in the X-Famly-Accesstoken header, with permissions set per token at organisation or site level.
What data can sync between Famly and HubSpot?
Enquiries and enrolment leads, family and guardian contact details, child enrolment status and site, and where useful invoice or payment status. Famly stays the system of record for childcare. HubSpot holds the marketing and admissions view.
How long does a Famly HubSpot integration take?
Usually 4 to 6 weeks, because family, child and enquiry records need careful matching across sites before the sync goes live.
How much does a Famly HubSpot integration cost?
Builds start from £8k for a nursery group, with a fixed price agreed once scope and site count are known.

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