Custom engineered Education & Membership integration

ManageBac & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect ManageBac to HubSpot so a school's enquiry and admissions pipeline in the CRM stays linked to the student and parent records ManageBac holds once a family enrols, with mappings and sync direction set per field.

  • API token

Why connect ManageBac to HubSpot

International and IB schools run admissions enquiries and marketing in HubSpot and hold enrolled students, parents and classes in ManageBac. Once a family enrols, the CRM record and the school record part ways.

  • Admissions staff re-key parent and student details into ManageBac at enrolment, and later changes to contact details are made in one place only.
  • The marketing team cannot tell in HubSpot which enquiry contacts became enrolled parents, so funnel reporting stops at the offer.
  • Parent communications sent from HubSpot go to out-of-date addresses because ManageBac holds the corrected ones.
  • Year group and enrolment status are not available for segmenting parent emails.

What you can do with ManageBac and HubSpot

The integration authenticates to the ManageBac Public API with an API token created in the school's API Manager, and syncs on the schedule you choose.

  • A parent contact in HubSpot is matched by email to the ManageBac parent record, and the enrolled students, their year group and status are written to the HubSpot contact or to associated custom objects.
  • Enrolment status changes in ManageBac, such as enrolled, withdrawn or graduated, update HubSpot properties so lists and workflows react.
  • Where the school wants HubSpot to be the source for parent contact details, the mapping direction can be set so updates flow into ManageBac.
  • A dashboard shows each sync run, the record counts and any errors, so the admissions office can check it without a developer.

How the ManageBac & HubSpot integration works

Direction set per project
Sync direction between ManageBac and HubSpot
Scheduled sync
How often data updates flow
API token
Secure authentication method
Admissions enquiries, applications, students, parents
Records kept in sync
Marketing Hub, Sales Hub
HubSpot hubs supported

Typical setup

  1. Connect HubSpot and ManageBac credentials
  2. Configure object and property mappings
  3. Set per-mapping sync direction
  4. Set the cron schedule
  5. Monitor runs and errors in the dashboard

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

ManageBac & HubSpot integration: FAQs

Does ManageBac have an API that HubSpot can use?
Yes. ManageBac provides a Public REST API, enabled by the school in Settings under Develop and API Manager, where tokens are created with permissions for student, parent, teacher, class and school settings data. Requests authenticate with a Bearer token or an auth-token header against regional servers such as api.managebac.com. The current documented endpoints cover students, parents, teachers, year groups, classes, memberships, relationships, attendance, academics and coursework, with version 2.3 recommended for new work.
What data can sync between ManageBac and HubSpot?
Students, parents, year groups, enrolment status and the parent-student relationships from ManageBac, mapped to HubSpot contacts, properties and associations. Admissions enquiries and applications are typically handled in HubSpot or in a separate admissions system, because the ManageBac Public API does not list an admissions endpoint.
Can we choose which direction each field syncs?
Yes. The direction is set per mapping. A common pattern is ManageBac as the source for student and enrolment data and HubSpot as the source for marketing consent and communication preferences.
How much does a ManageBac HubSpot integration cost, and how long does it take?
The timeline depends on how many objects you map and whether you need write-back into ManageBac. Both are set at scoping, and we give a fixed quote after a scoping call.

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