Custom engineered ERP & Operations integration

Brightpearl & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect Brightpearl to HubSpot so customers, orders and invoices from your retail operations appear on the HubSpot contact and company, and order events trigger the marketing and service automation that HubSpot is good at.

  • A few weeks, scoped up front typical turnaround
  • OAuth 2.0

Why connect Brightpearl to HubSpot

Brightpearl knows who bought what, when and for how much. HubSpot knows how to run a campaign or a service queue. Without a link, marketing segments on guesses and service agents ask the customer what they ordered.

  • Order value and frequency live in Brightpearl, so HubSpot lists cannot target repeat buyers or lapsed customers accurately
  • A dispatched or delayed order cannot start a HubSpot email or task because HubSpot never hears about it
  • Service tickets have no order or invoice context, so agents switch systems on every call
  • Contact details updated in one system drift out of date in the other

What you can do with Brightpearl and HubSpot

The integration uses Brightpearl's REST API and webhooks to keep HubSpot in step with the order book.

  • Brightpearl customers and contacts are matched to HubSpot contacts and companies, with order count, first and last order date and total order value written to HubSpot properties
  • A sales order created or shipped in Brightpearl fires a webhook that enrols the customer in a HubSpot post-purchase or review-request workflow
  • Recent orders and open invoices from Brightpearl are shown on the HubSpot ticket so service agents have the context in front of them
  • Contact detail changes flow in the agreed direction so both systems hold the same email and address

How the Brightpearl & HubSpot integration works

Two-way sync
Sync direction between Brightpearl and HubSpot
Real time sync
How often data updates flow
OAuth 2.0
Secure authentication method
Customers, Orders, Inventory, Invoices
Records kept in sync
Sales Hub
HubSpot hubs supported
A few weeks, scoped up front
Typical time to deploy

Typical setup

  1. Scope systems and data access
  2. Map fields and ownership rules
  3. Dry run against real data
  4. Go live with monitoring

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

Brightpearl & HubSpot integration: FAQs

Does Brightpearl have an API that HubSpot can use?
Yes. Brightpearl's API is REST using HTTP and JSON, with services for contacts, orders, products, warehouse stock and accounting (invoices and payments), plus webhooks that send an HTTP message to a third-party system when something changes. Authentication is OAuth 2.0 using the Authorization Code Grant, with app reference and account token headers on each request.
What data can sync between Brightpearl and HubSpot?
Customers, orders, inventory and invoices, in both directions where that makes sense. Typically Brightpearl is the source for orders and invoices, HubSpot is the source for marketing consent and lifecycle stage, and contact details are reconciled by a rule you choose.
Can Brightpearl order history drive HubSpot segmentation?
Yes. Order count, recency and total value are written to properties on the contact or company, which HubSpot lists and workflows can filter on. Product category purchased can be added if you want category-specific campaigns.
How long does a Brightpearl HubSpot integration take and what does it cost?
A few weeks, scoped up front. We give a fixed quote after a scoping call, once we know your order volume, which Brightpearl channels are in scope and how much history you want loaded.

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