CUSTOM ENGINEERED VOIP INTEGRATION

8x8 & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Bring 8x8 call activity and dial counts into HubSpot reporting, so call volume and outcomes sit alongside the rest of your sales and service data.

2–3 weeks typical turnaround

£5k typical investment

OAuth 2.0

The Revenue Operations Challenge

Call activity in 8x8 is invisible to HubSpot, so reporting on outbound effort and call outcomes has to be pieced together from a separate system.

Managers cannot see dial counts or call outcomes on the HubSpot contact or deal timeline.

Coaching and pipeline reviews lack call context because 8x8 data sits outside the CRM.

For £10M+ B2B companies, this isn't just inefficiency—it's lost revenue, missed opportunities, and frustrated teams who can't deliver the growth your board expects.

Revenue Impact You'll Deliver

Calls made and received through 8x8 are logged onto the matching HubSpot contact or deal.

Dial counts and call outcomes feed into standard HubSpot reporting alongside other activity.

Sales and service managers get a single view of call effort without switching to a separate 8x8 dashboard.

Position yourself as the revenue leader who finally solved the data fragmentation problem that's been holding back growth.

How the 8x8 & HubSpot integration works

One-way sync

Sync direction between 8x8 and HubSpot

Webhook sync

How often data updates flow

OAuth 2.0

Secure authentication method

Calls, contacts, call outcomes

Records kept in sync

Sales Hub, Service Hub

HubSpot hubs supported

2–3 weeks

Typical time to deploy

Typical setup

Connect 8x8 via OAuth

Map call events and outcomes to HubSpot properties

Configure the webhook for real-time call logging

Test against a sample of live calls

Monitor the first live sync runs

Integration Impact Analysis

With Integration

Streamlined operations

Automated workflows replace manual processes

Single source of truth

Consistent data across all revenue teams

Without Integration

Manual processes

Teams managing tools instead of revenue

Data silos

Critical insights trapped in silos

8x8 & HubSpot integration: FAQs

Do call recordings sync into HubSpot as well as call metadata?

This integration focuses on call activity, dial counts and outcomes. Recording sync depends on your 8x8 plan and would be scoped separately.

Does this work for both inbound and outbound calls?

Yes, both inbound and outbound calls are logged, so reporting reflects the full picture of call activity.

Can we report on dial counts per rep inside HubSpot?

Yes, once call activity is logged against HubSpot contacts and owners, it can be used in standard HubSpot reporting.

Related HubSpot integrations

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Why SpotDev?

HubSpot Diamond Partner

Elite tier partnership with HubSpot, reserved for top-performing consultancies with proven expertise in complex integrations.

Custom Integration Accredited

Advanced HubSpot accreditation specifically for complex API integrations and custom development projects.

HubSpot Onboarding Accredited

Accredited onboarding specialists who ensure seamless implementation and user adoption for complex HubSpot deployments.