Custom engineered Calls & Messaging integration

8x8 & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect 8x8 to HubSpot so every call handled in 8x8 Work is logged against the right contact or deal, with direction, duration and disposition taken from 8x8's call records rather than typed up afterwards.

  • 2–3 weeks typical turnaround
  • £5k typical investment
  • API key

Why connect 8x8 to HubSpot

Firms running 8x8 Work alongside HubSpot usually have two records of the same conversation: the call in 8x8 and, if someone remembered, a note in the CRM. 8x8 publishes its own HubSpot call panel, but it logs calls only while the user is signed in to an 8x8 Work client, and it does not bring the call history held in Analytics for Work into HubSpot.

  • Dial counts, talk time and missed calls per rep sit in 8x8 Analytics for Work, not on the HubSpot owner or deal.
  • Calls taken on a desk phone or by staff who are not signed in to the HubSpot panel leave no trace in the CRM.
  • Pipeline reviews cannot show how many conversations preceded a stage change, because call activity and deal history live in different systems.
  • Reporting on call outcomes means exporting from 8x8 and matching numbers to contacts by hand.

What you can do with 8x8 and HubSpot

Typical flows we build between 8x8 and HubSpot:

  • Pull call records from the 8x8 Analytics for Work API (caller, callee, direction, start and disconnect time, talk and hold duration, disposition) and log each one as a HubSpot call engagement on the contact matched by phone number.
  • Set the HubSpot call outcome from the 8x8 disposition, so missed, voicemail and answered calls are reportable without a rep updating anything.
  • Roll up dials and connected calls per HubSpot owner into properties or reports for pipeline and coaching reviews.
  • Backfill call history for the period 8x8 retains (the Analytics API covers the previous two years), so reporting does not start from zero on go-live.

How the 8x8 & HubSpot integration works

One-way sync
Sync direction between 8x8 and HubSpot
Webhook sync
How often data updates flow
API key
Secure authentication method
Calls, contacts, call outcomes
Records kept in sync
Sales Hub, Service Hub
HubSpot hubs supported
2–3 weeks
Typical time to deploy

Typical setup

  1. Connect 8x8 with an API key
  2. Map call events and outcomes to HubSpot properties
  3. Configure the webhook for real-time call logging
  4. Test against a sample of live calls
  5. Monitor the first live sync runs

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

8x8 & HubSpot integration: FAQs

Does 8x8 have an API that HubSpot can use?
Yes. 8x8's developer portal publishes an Analytics for Work API with a call-records endpoint that returns caller and callee, direction, ring, talk and hold durations and the disposition for each call, with data available for the previous two years. Access uses an API key from the 8x8 Admin Console together with a bearer token. We use it to log calls and outcomes into HubSpot.
8x8 already offers 8x8 Work for HubSpot. Why build a custom integration?
8x8 Work for HubSpot is a call panel inside HubSpot. It creates call logs automatically for calls handled while the user is signed in to an 8x8 Work client. It does not import historical call records, cover calls made outside the panel, or give you control over how outcomes and dial counts map to your HubSpot properties. A custom integration fills those gaps and can run alongside the panel.
How long does an 8x8 HubSpot integration take?
Typically 2 to 3 weeks from kick-off to live, including mapping, testing against a sample of real calls and monitoring the first sync runs.
How much does an 8x8 HubSpot integration cost?
Projects start from £5k. We confirm a fixed price once we have scoped which call data you need and how it should appear in HubSpot.

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