Custom engineered ERP & Operations integration

Odoo & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect Odoo to HubSpot so partners, sales orders, invoices and products stay consistent between the ERP and the CRM: won deals become Odoo sales orders, and order, invoice and delivery status flow back to the HubSpot record.

  • A few weeks, scoped up front typical turnaround
  • API key

Why connect Odoo to HubSpot

Odoo is modular and usually heavily customised, so no two instances share the same fields, workflows or module set. A firm running Odoo for operations and HubSpot for sales and marketing tends to re-key orders and never quite trust either system's customer list.

  • Customer records diverge: a partner edited in Odoo and a company edited in HubSpot drift apart with no rule about which system wins
  • Sales orders are raised by hand from won deals, so order values, products and delivery addresses do not match the deal
  • Account managers cannot see invoice or delivery status without an Odoo login, so they ask finance or operations instead
  • Generic connectors assume the standard Odoo models and break as soon as a custom field or module is involved

What you can do with Odoo and HubSpot

Flows we build against Odoo's models:

  • Sync res.partner records with HubSpot contacts and companies in both directions, with field-level ownership rules deciding which system is authoritative for each property
  • Create a sale.order in Odoo when a HubSpot deal is marked closed won, using the deal's line items and products, and write the Odoo order reference back to the deal
  • Show invoice and payment status and delivery status from Odoo on the HubSpot company and deal so account teams can answer customers without leaving the CRM
  • Keep the Odoo product catalogue and the HubSpot product library aligned so quotes are built from the same SKUs and prices

How the Odoo & HubSpot integration works

Two-way sync
Sync direction between Odoo and HubSpot
Real time sync
How often data updates flow
API key
Secure authentication method
Partners, Sales Orders, Invoices, Products
Records kept in sync
Sales Hub
HubSpot hubs supported
A few weeks, scoped up front
Typical time to deploy

Typical setup

  1. Scope systems and data access
  2. Map fields and ownership rules
  3. Dry run against real data
  4. Go live with monitoring

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

Odoo & HubSpot integration: FAQs

Does Odoo have an API that HubSpot can use?
Yes. Odoo exposes an External API over XML-RPC that can list, count, read, search, create, update and delete records on any model, including res.partner and sale.order. Scripts authenticate with a user login and an API key used in place of the password. One caveat from Odoo's own documentation: External API access is only available on its Custom pricing plan, not the One App Free or Standard plans.
What data can sync between Odoo and HubSpot?
Anything held on an Odoo model that your revenue team needs in the CRM. The usual set is partners (contacts and companies), sales orders, invoices and products. Because every Odoo instance is different, we map your actual fields and modules rather than a fixed template, and custom fields are handled the same way as standard ones.
How long does an Odoo HubSpot integration take?
A few weeks, scoped up front. Scoping takes longer for Odoo than for most systems because we inspect your installed modules and custom fields before agreeing the mapping.
How much does an Odoo HubSpot integration cost?
Pricing is a fixed quote issued after a scoping call. The price depends on how many models are in scope, whether the sync runs one way or both ways, and how much logic is needed, for example creating orders from deal line items.

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Why SpotDev?

HubSpot Diamond Partner

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Advanced HubSpot accreditation specifically for complex API integrations and custom development projects.

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Accredited onboarding specialists who ensure seamless implementation and user adoption for complex HubSpot deployments.

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