Expert insights for B2B revenue leaders

26 Nov 2019 5 min read How to Set Up Deal Stage Dependencies and Required Fields in HubSpot Set up deal stage dependencies and required fields in HubSpot using the current UI. Gate pipeline progression to protect data quality and forecast ...

26 Nov 2019 5 min read How to Create Custom Deal Properties in HubSpot (Step-by-Step CRM Setup Guide) A practical, step-by-step guide to creating custom deal properties in HubSpot, plus the CRM architecture decisions that keep your pipeline and ...

13 Nov 2019 7 min read The Pros and Cons of Different SaaS Subscription Pricing Models Not all SaaS subscription pricing models were created equal. Learn about the pros and cons of some popular SaaS pricing strategies.

25 Sept 2019 5 min read How to Re-subscribe Opted-Out Contacts in HubSpot Without Breaking GDPR A RevOps playbook for re-subscribing opted-out contacts in HubSpot the compliant way. Subscription types, manual vs self opt-outs, and consent ...

23 Jun 2019 6 min read Why The Search Bar Should Be Centre Stage On An eCommerce Website When it comes down to your website, user experience is everything with the search bar playing a big role in its success, here are some stats to show ...

10 Apr 2019 7 min read The History Of Marketing: From Outbound To Inbound Marketing has been around for hundreds of years, evolving and expanding its principles and functions, but many businesses still don’t recognise the ...

7 Feb 2019 5 min read SaaS Conversion Rate Benchmarks: How to Set Funnel Targets From Your Revenue Goal A good SaaS conversion rate depends on your funnel and price point. Here is how to reverse-engineer stage-by-stage targets from your revenue goal.

12 Oct 2018 9 min read Introducing HubSpot’s Inbound Flywheel We might think we are working in an inbound way, putting customers at the heart of all our actions. But how do we know if we are consistently ...

28 Aug 2018 5 min read When Is a Lead Sales-Ready? A RevOps Lead-Scoring Framework for B2B Teams When is a lead sales-ready? Score fit, interest, behaviour and journey stage, then build the MQL-to-SQL handoff into your CRM. A practical RevOps ...

26 Jul 2017 5 min read The 6 Most Important Elements of a Promotional Video Video marketing is the present and the future of content. Here are the six most important elements of a promotional video.