One-off backlog clean-up
A supervised clean-up that scales past the native cap and sees the whole database.
- Whole database
- Dry run then execute
- Full backup and audit
Data quality
HubSpot contact deduplication, engineered and name-safe
We clear your duplicate backlog at any scale, past the native 5,000-record cap, and install a guardrail that stops new duplicates forming. A service, not another subscription to run.
- Scales past the 5,000 cap
- Name-safe merging
- Go-forward prevention
- Full backup and audit
Native dedup vs an engineered service
HubSpot's duplicate manager caps at 5,000 and cannot prevent new duplicates. We do both.
Without SpotDev
Native duplicate manager
With SpotDev
Engineered deduplication
Without SpotDev
Caps at 5,000 records
You cannot even see the full extent of the problem, let alone clear it.
With SpotDev
Sees the whole database
Clears the entire backlog, however large, with the real figure at the end.
Without SpotDev
Can merge the wrong people
It will let you merge two different people who share a detail, and merges are permanent.
With SpotDev
Name-safe by design
We only auto-merge when the name agrees too; mismatches are held for human review.
Without SpotDev
No prevention
After a clean-up, the next import starts the problem again.
With SpotDev
A go-forward guardrail
A custom-code workflow catches and resolves new duplicates as they arrive.
A clean database, and one that stays clean
Two halves of one engagement, sharing one safety method.
Go-forward guardrail
A custom-code workflow that catches and resolves new duplicates as they arrive.
- Custom-code workflow
- Stops new duplicates
- Confidence-scored
Name-safe merging
Auto-merge only when the name agrees; everything uncertain is held for review.
- Name-gate safety
- Mismatches quarantined
- Nothing merged until you approve
Branded reporting
A clear report of exactly what changed, in your terms.
- B2B and B2C split
- Before and after counts
- What was quarantined
How we do it
A reviewed, reversible-by-design process. Nothing is merged until you approve the dry run.
- 01
Discovery and dry run
We size the duplicate problem across the whole database and take a full backup before anything changes.
- 02
Reviewed clean-up
The confident duplicates merge automatically; anything uncertain is quarantined for human review.
- 03
Go-forward guardrail
We install the custom-code workflow that keeps the database clean as new contacts arrive.
- 04
Report and handover
A branded run report with before-and-after counts, split by B2B and B2C.
Common questions about HubSpot deduplication
Can you deduplicate more than 5,000 contacts?
Yes. An engineered clean-up works across the whole database, past the native 5,000-record cap.
Are HubSpot merges reversible?
No, which is why a dry run, a full backup and a name-gate that holds uncertain matches for review all come first.
Do you stop duplicates coming back?
Yes, via a go-forward HubSpot custom-code workflow guardrail.
How do you avoid merging two different people?
The name-gate: we only auto-merge when the name agrees too, otherwise the records are held for review.
Ready to clean up your HubSpot data?
Tell us what you are running and we will scope a deduplication: the one-off clean-up and the go-forward guardrail.