Custom Development

AI that works
with your data

Custom AI solutions that integrate with your CRM and business systems. Not chatbots. Not hype. Practical automation that makes your revenue operations faster, smarter, and more accurate.

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The difference AI agents make

Your team spends hours on tasks that AI could handle in seconds. The data exists. The systems are connected. The intelligence is missing.

Without SpotDev

Without AI agents

With SpotDev

With AI agents

Manual lead research

Sales reps manually research every lead. Half the data is missing. Lead scoring is based on gut feeling or simplistic rules that stopped working months ago.

Intelligent lead enrichment and scoring

AI enriches lead data automatically from multiple sources, scores based on your actual conversion patterns, and routes to the right rep with context they can use immediately.

Repetitive manual tasks

Staff answer the same questions repeatedly. CRM updates get delayed or forgotten. Opportunities slip through because follow-ups depend on someone remembering.

24/7 intelligent automation

AI agents handle routine queries, qualify opportunities, update records, and escalate to humans only when needed. Your CRM stays current without your team doing data entry.

Reports nobody uses

Your team builds reports that nobody reads. Insights are trapped in spreadsheets. By the time you spot a problem, it's too late to fix it.

Actionable intelligence

AI analyses your actual data to surface insights: which deals are at risk, which customers might churn, where the pipeline needs attention. Not dashboards you have to interpret, but recommendations you can act on.

Disconnected systems

Data lives in silos. Systems don't talk to each other properly. When they do, the data quality issues multiply instead of getting fixed.

Connected, accurate data

Data flows between systems automatically, cleaned and validated by AI. Your CRM becomes the single source of truth it was supposed to be.

Without SpotDev

Manual lead research

Sales reps manually research every lead. Half the data is missing. Lead scoring is based on gut feeling or simplistic rules that stopped working months ago.

With SpotDev

Intelligent lead enrichment and scoring

AI enriches lead data automatically from multiple sources, scores based on your actual conversion patterns, and routes to the right rep with context they can use immediately.

Without SpotDev

Repetitive manual tasks

Staff answer the same questions repeatedly. CRM updates get delayed or forgotten. Opportunities slip through because follow-ups depend on someone remembering.

With SpotDev

24/7 intelligent automation

AI agents handle routine queries, qualify opportunities, update records, and escalate to humans only when needed. Your CRM stays current without your team doing data entry.

Without SpotDev

Reports nobody uses

Your team builds reports that nobody reads. Insights are trapped in spreadsheets. By the time you spot a problem, it's too late to fix it.

With SpotDev

Actionable intelligence

AI analyses your actual data to surface insights: which deals are at risk, which customers might churn, where the pipeline needs attention. Not dashboards you have to interpret, but recommendations you can act on.

Without SpotDev

Disconnected systems

Data lives in silos. Systems don't talk to each other properly. When they do, the data quality issues multiply instead of getting fixed.

With SpotDev

Connected, accurate data

Data flows between systems automatically, cleaned and validated by AI. Your CRM becomes the single source of truth it was supposed to be.

Swipe to explore

What we build

AI capabilities for revenue teams

Custom AI solutions designed for revenue operations. Not off-the-shelf tools with your logo on them. Purpose-built agents that understand your data and your business.

CRM-Integrated LLM Solutions

Connect large language models to HubSpot, Salesforce, or your custom systems. AI that reads your data, understands your context, and takes action within your existing workflows.

  • HubSpot native integration
  • Custom API connections
  • Secure data handling

AI-Powered Data Enrichment

AI that finds, validates, and enriches your contact and company data from public sources. Lead scoring that learns from your actual conversion patterns, not generic models.

  • Multi-source enrichment
  • Predictive lead scoring
  • Continuous data hygiene

Intelligent Workflow Automation

Workflows that think, not just execute. AI agents that handle exceptions, make decisions based on context, and escalate intelligently when human judgement is needed.

  • Context-aware routing
  • Exception handling
  • Smart escalation

Conversational AI Agents

AI assistants for sales and service that actually know your business. They read your CRM, understand your products, and handle conversations that go beyond scripted responses.

  • CRM-aware conversations
  • Product knowledge base
  • Seamless human handoff

Predictive Revenue Intelligence

AI that watches your pipeline and tells you what matters. Which deals are at risk. Which customers might churn. Where to focus today. Proactive intelligence, not reactive reporting.

  • Risk identification
  • Churn prediction
  • Actionable recommendations

AI Readiness Consulting

Not sure where to start? We help you identify the highest-impact AI use cases for your business, assess readiness, and build a practical implementation roadmap.

  • Use case identification
  • ROI assessment
  • Implementation planning

How we deliver AI agents

Every AI project follows a structured approach. We start with discovery, prove value quickly, then scale what works.

Scroll to explore all five phases
1

Discovery & Scoping

We map your current systems, identify high-impact use cases, and define the specific problem the AI agent will solve. Clear scope, measurable outcomes.

2

Proof of Value

A working prototype against your actual data. You see the AI in action before committing to full development. Proof of value, not just proof of concept.

3

Production Build

Full development of the AI agent with proper error handling, security, monitoring, and integration with your production systems. Built to last, not just to demo.

4

Launch & Optimise

Gradual rollout with your team, training, documentation, and monitoring. We stay close until the agent is delivering consistent value.

Investment levels

Project-based pricing with clear deliverables. The right tier depends on complexity, not on how much you can afford.

Focused

From £10,000

A single AI use case implemented end-to-end. Perfect for proving value before scaling.

  • Single use case (e.g., lead scoring, data enrichment)
  • Integration with one core system
  • Discovery and scoping workshop
  • Proof of value demonstration
  • Production deployment
  • User training and documentation
  • 30-day post-launch support

Standard

From £25,000

Multiple AI workflows working together. For teams ready to transform how their revenue operations work.

  • 2-3 connected AI use cases
  • Multi-system integration
  • Comprehensive discovery phase
  • Proof of value for each workflow
  • Production deployment with monitoring
  • Team training programme
  • 60-day post-launch support
  • Performance optimisation

Enterprise

From £50,000

Comprehensive AI transformation with custom agents across your revenue operations. For organisations making AI a strategic capability.

  • Full AI strategy and roadmap
  • Multiple custom AI agents
  • Enterprise system integration
  • Custom LLM fine-tuning where needed
  • Phased rollout programme
  • Executive reporting and governance
  • Comprehensive training and change management
  • 90-day post-launch support
  • Ongoing optimisation retainer option
Example use cases

What AI agents can do for you

These are starting points, not the full picture. Every AI agent we build is designed for your specific systems and processes.

Lead enrichment and scoring

An AI agent that researches new leads from multiple data sources, enriches CRM records automatically, and scores leads based on your actual conversion patterns. Your sales team gets qualified leads with context, not raw data.

  • Automated research
  • Multi-source enrichment
  • Predictive scoring

Customer service triage

AI that handles initial customer queries, qualifies requests, routes to the right team, and updates CRM records. Handles the routine so your team can focus on complex problems.

  • 24/7 availability
  • CRM integration
  • Intelligent escalation

Pipeline health monitoring

An AI agent that monitors your pipeline, identifies deals at risk, and alerts reps before opportunities go cold. Proactive intelligence instead of post-mortem analysis.

  • Deal risk scoring
  • Activity monitoring
  • Proactive alerts

Common questions about AI Agent Development

300+implementations delivered

Built by engineers, not consultants

AI agent development requires real engineering capability, not just prompt writing. SpotDev has in-house developers who build custom integrations, data pipelines, and AI solutions.

We've delivered 300+ implementations for UK mid-market companies. We understand revenue operations because we've engineered the systems that power them.

Diamond-Tier Partner

Top 4% of HubSpot partners worldwide

Integration Accredited

Certified for complex systems integrations

In-house Engineers

Real engineering capability, not just configuration

Rigorously Audited by HubSpot

Code Quality Review
Delivery Process Audit
Case Study Verification
Client References

Ready to explore what AI can do for your revenue operations?

Tell us about your AI goals. We'll discuss whether AI Agent Development is the right fit, and if so, which approach makes sense for your situation.