SaaS marketing budgets are often at risk, and when the company wants to make a saving, the marketing budget is usually the first thing that gets slashed.
Historically, sales and marketing initiatives would operate in very different ways, with different agendas and goals. However, in the modern business, sales and marketing should be...
Many businesses send out very mixed messages about their goals. A business without goals will inevitably cause existing customers to disengage and deter new prospects., and one wit...
ROI (Return on Investment) is a critical metric for any business looking to measure the effectiveness of its efforts. But how do you measure it? In this blog, we cover how you can ...
With all the different marketing metrics available, it can be a little overwhelming. Therefore this will help you pinpoint the key metrics that you should be looking at to gauge th...