Using Analytics to get Insight, not Data

There is just one week to go until our next SpotDev Bytes event — have you got your ticket yet?

SpotDev Bytes is a free event offering attendees the chance to hear from expert speakers on more technical digital marketing subjects and network with marketing professionals, as well as business leaders.

Held on Wednesday 26th April at our very own SpotDev Academy, this event will feature two seminars on some of Google’s more advanced products: Analytics, Search Console and Tag Manager.

Getting the Most out of Google Analytics and Google Search Console

Matthew Kay, Head of Digital — SpotDev

Get more out of your digital marketing efforts by identifying what’s working and what isn’t.

Both of these free products provide a wealth of information that you can use to derive actionable insight, meaning you can more effectively optimise your campaigns.

Matthew, a Google Analytics and Search Console expert, will explain, step-by-step, how to get the most out of the tools’ features.

Introducing Tag Management and Google Tag Manager

Matt Trimmer, Managing Director — Ivantage

Tag management, and specifically Google Tag Manager (GTM), enables marketers to more effectively track social media, web analytics and more.

In this seminar Matt Trimmer will outline what a tag is and how they can be used, how tag management systems work and the benefits of using one.

There will also be a demonstration of how to implement a new tag using GTM.

Tickets are going fast so if you’re interested in attending ‘SpotDev Bytes: Using Analytics to get Insight, not Data’, then register now.

SpotDev Bytes

Using Analytics to Get Insight, not Data

Wednesday 26th April, 18:30-20:30

SpotDev Academy, Carina House, Linford Wood Business Centre, Sunrise Pkwy, Milton Keynes MK14 6LS

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