SpotDev Masterclass (online)
About SpotDev Masterclass
SpotDev’s Masterclass series is built for marketing and revenue teams who desire to remain visible in an AI‑driven landscape. Hosted by John Kelleher, Chief Executive of SpotDev, these online sessions deliver practical, immediately usable insights into how AI shapes visibility, traffic, and conversions. These online sessions dive into how AI selects which brands to recommend, to learning how websites can become more discoverable and more effective at converting highly qualified AI‑referred visitors.
Each masterclass blends real‑world examples with hands‑on guidance, helping participants adapt their marketing and websites for both humans and AI. Covering AI‑driven discovery, conversion strategies, and structured content, these sessions provide clear, actionable steps attendees can apply right away to achieve better results in practice.
2026 SpotDev Masterclass event line‑up
| 11 March 2026 | Online |
| 15 April 2026 | Online |
| 20 May 2026 | Online |
| 1 July 2026 | Online |
| 28 October 2026 | Online (TBD) |
| 18 November 2026 | Online (TBD) |
| 9 December 2026 | Online (TBD) |
🎥Check out our previous masterclass recordings:
1. [25 Nov 2025] Online masterclass: How to drive conversions from AI traffic
2. [02 Dec 2025] Online masterclass: How to make your website visible to machines
SpotDev CMO Forum (in‑person)
About SpotDev CMO Forum
SpotDev’s CMO Forum (previously Breakfast Briefing) is a focused, senior‑level morning event built for CMOs and revenue‑driving leaders who need clear direction in an AI‑shaped marketing and sales landscape. In just a few hours, attendees gain actionable insight, expert guidance, and peer‑led clarity on what AI is truly changing and what still relies on strong human leadership.
Through sharp keynotes and candid panel discussions, leaders walk away with practical strategies to break down data silos, improve customer journeys, accelerate pipeline performance, and return to the boardroom with renewed confidence and a clear plan for smarter growth.
CMO Forum video: What deters AI crawlers from your website (15 September 2025)
Speaker: John Kelleher, Chief Executive, SpotDev
2026 CMO Forum
29 Sep 2026: Bristol (details to be announced)
🎥 Watch last year’s CMO Forum recording:
SpotDev CMO Forum I 15 September 2025 i Bristol, UK
HubGem LIVE
22 April 2026: Balham, London, UK
About HubGem LIVE
HubGem LIVE is a one‑of‑a‑kind event designed for education marketers, admissions teams, and leaders who want to modernise the way their school, college, university, or training provider attracts and engages prospective students.
This dedicated, education‑sector forum brings attendees expert‑led sessions, real client stories, and practical, HubSpot‑powered strategies they can apply immediately to streamline enquiries, centralise data, improve communication, and elevate the entire admissions journey. With a strong focus on real‑world examples and peer collaboration, HubGem LIVE empowers teams to adopt smarter processes and confidently move toward a more efficient, tech‑enabled future in education.
Seminar topics include: Sales vs admissions – Inspiring a new way of thinking; AI in education – Why it matters; Elevating your digital presence and the importance of data readiness.
Hear from John Kelleher, Chief Executive at SpotDev, as he explores integrations in the HubSpot ecosystem and custom solutions.
For additional event & ticket information, click here.
Marketing Showcase (across the UK)
About Marketing Showcase
SpotDev is a sponsor of Marketing Showcase, a series of regional events bringing together senior marketing managers, digital specialists, and in‑house teams looking for fresh ideas and practical solutions.
These in‑person events offer a day of expert‑led seminars, interactive workshops, and informal networking, giving attendees the chance to discuss real challenges face‑to‑face and explore tools that address their needs. Designed for marketers who want actionable insights, hands‑on learning, and direct access to industry experts, Marketing Showcase helps professionals discover new approaches they can apply immediately to improve performance.
Below is a short intro video where John Kelleher highlights the key themes he’ll be exploring at Marketing Showcase events in 2026.
2026 Marketing Showcase line‑up
| 24 February 2026 | Bramall Lane, Sheffield |
| 17 March 2026 | Allianz Stadium, Twickenham |
| 28 April 2026 | New Dock Hall, Leeds |
| 29 April 2026 | Villa Park Stadium, Birmingham |
| 12 May 2026 | St James' Park |
| 9 June 2026 | Amex Stadium, Brighton |
| 23 June 2026 | Old Trafford, Manchester |
| 22 September 2026 | Tottenham Stadium, London |
| 6 October 2026 | Belfry Conference Centre, Nottingham |
| 20 October 2026 | Ashton Gate, Bristol |
| 12 November 2026 | Edgbaston Stadium, Birmingham |
| 1 December 2026 | Old Trafford, Manchester |
Click here for more information.
Stay Updated with Our Latest Insights
Get expert HubSpot tips and integration strategies delivered to your inbox.
