Custom engineered Events integration

Swapcard & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect Swapcard to HubSpot so badge scans, session attendance, connections and meetings from your events are aggregated onto HubSpot contacts and event records, ready for sales follow-up the same day.

  • 2–4 weeks typical turnaround
  • £5k-£15k typical investment
  • API key

Why connect Swapcard to HubSpot

Event organisers running Swapcard generate large volumes of attendee interaction data, and almost none of it reaches the HubSpot records that sales and marketing work from after the show.

  • Swapcard's APIs return every scan, session check-in, connection and meeting individually, which for a large event can mean tens of thousands of records a day, far more than HubSpot should ingest raw
  • Exhibitor lead lists are exported to spreadsheets and re-imported, losing the link between the attendee and the HubSpot contact
  • Sales teams cannot see which exhibitors scanned a given attendee, or how engaged an attendee was, without logging into Swapcard
  • Swapcard offers GraphQL Content, Leads and Analytics APIs plus webhooks for registration and check-in, so the data is reachable in code

What you can do with Swapcard and HubSpot

For CloserStill Media, SpotDev built an Azure middleware that pulls Swapcard data on a schedule, aggregates it and writes summary metrics into HubSpot.

  • Booth scans, session attendance, connections and meetings are pulled from Swapcard's APIs hourly, and every 5 to 10 minutes during peak event hours, into an Azure PostgreSQL store
  • Per-attendee totals (scans received, unique exhibitors who scanned them, booth visits) are written to custom properties on the HubSpot contact and event records
  • Creating a new event record in HubSpot fires a webhook that starts the Swapcard pull for that event, with no manual set-up per show
  • Sales reps see event engagement on the HubSpot record and trigger follow-up workflows, for example when an exhibitor's representatives have scanned a large number of attendees

How the Swapcard & HubSpot integration works

One-way sync
Sync direction between Swapcard and HubSpot
Hourly sync
How often data updates flow
API key
Secure authentication method
Attendees, Sessions, Leads
Records kept in sync
Marketing Hub
HubSpot hubs supported
2–4 weeks
Typical time to deploy

Typical setup

  1. Generate key
  2. Set webhook
  3. Map tags
  4. Test capture

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

Swapcard & HubSpot integration: FAQs

Does Swapcard have an API that HubSpot can use?
Yes. Swapcard provides GraphQL APIs (Content, Leads and Analytics) covering events, attendees, sessions, exhibitors and leads, together with webhooks that fire when attendees register, check in or update their profile. We combine scheduled API pulls with webhooks to keep HubSpot current.
What data can sync between Swapcard and HubSpot?
Attendee profiles, badge scans, session attendance, connections, meetings and exhibitor leads. Because raw volumes are high (one day of scans at a single CloserStill event ran to roughly 90,000 records), we aggregate in middleware and write summary metrics to HubSpot rather than every interaction.
How long does a Swapcard HubSpot integration take?
Typically 2 to 4 weeks. The build for CloserStill Media used Azure Functions and PostgreSQL to handle chunking and rate limits, and that pattern is reusable for other organisers.
How much does a Swapcard HubSpot integration cost?
Custom Swapcard integrations from SpotDev are typically £5k-£15k, confirmed as a fixed quote after scoping. The range depends on how many interaction types you aggregate and whether exhibitor lead data is included.

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