Custom engineered eCommerce integration

Magento & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect Magento (Adobe Commerce or Magento Open Source) to HubSpot so store customers, orders and products flow into contacts, deals and product records as they happen, and marketing runs on what people actually bought.

  • 3–4 weeks typical turnaround
  • £5k-£15k typical investment
  • OAuth 1.0a

Why connect Magento to HubSpot

A Magento store holds the customer accounts, order history and catalogue, and HubSpot holds the emails, automation and reporting. Without an integration, marketing works from list exports, sales cannot see a B2B account's orders, and the two systems disagree on who a customer is.

  • Magento's REST web API covers customers, orders, invoices, credit memos, products, categories, carts and inventory, with company, company credit and negotiable quote endpoints in the B2B edition
  • Third-party systems authenticate with OAuth 1.0a or an integration access token, so the connection is a named integration in the Magento admin with only the resources it needs
  • Order and customer events can be pushed to HubSpot as they happen rather than polled, so a first order or a cancelled order updates the contact within moments
  • Customer groups, company accounts and order totals become HubSpot properties, so segmentation reflects trade versus retail, spend and recency

What you can do with Magento and HubSpot

Common Magento to HubSpot flows:

  • Create or update a HubSpot contact when a Magento customer registers or orders, with customer group, lifetime order value, last order date and store view as properties
  • Mirror each order as a HubSpot deal with line items from the Magento catalogue, so revenue reporting in HubSpot matches what the store invoiced
  • For B2B stores, sync Magento company accounts to HubSpot companies and negotiable quotes to deals, so sales sees quote requests alongside email and call activity
  • Feed abandoned cart, first purchase and repeat purchase events into HubSpot workflows, with product data available for the email content

How the Magento & HubSpot integration works

One-way sync
Sync direction between Magento and HubSpot
Webhook sync
How often data updates flow
OAuth 1.0a
Secure authentication method
Orders, Customers, Products
Records kept in sync
Marketing Hub, Sales Hub
HubSpot hubs supported
3–4 weeks
Typical time to deploy

Typical setup

  1. Install extension
  2. Auth keys
  3. Map order fields
  4. Test checkout

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

Magento & HubSpot integration: FAQs

Does Magento have an API that HubSpot can use?
Yes. Adobe Commerce and Magento Open Source expose a REST web API under /V1/ covering customers, orders, invoices, products, categories, carts and inventory, authenticated with an integration token or OAuth 1.0a. Adobe Commerce also offers webhooks for pushing events to external systems. We build the middleware that maps these onto HubSpot objects.
What data can sync between Magento and HubSpot?
This row is a one-way flow from Magento into HubSpot: customers to contacts, orders to deals, products to HubSpot products, with order status and totals kept current. Writing HubSpot data back to Magento, such as customer group changes, can be added at scoping.
How long does a Magento HubSpot integration take?
Typically 3–4 weeks, covering the Magento integration setup, field mapping for customers, orders and products, and testing against a staging store before connecting production.
How much does a Magento HubSpot integration cost?
From £5k-£15k, depending on order volume, whether B2B company and quote objects are in scope and how much of the catalogue needs to be mirrored in HubSpot.

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