Custom engineered Events integration

Jonas Event Technology & HubSpot integration

Custom engineered for your business by SpotDev's accredited developers

Connect Jonas Event Technology to HubSpot so visitor and exhibitor registrations, attendance and badge scans from JET create or update HubSpot contacts and event records, giving marketing the event history it needs for follow-up.

  • 3–4 weeks typical turnaround
  • £5k-£15k typical investment

Why connect Jonas Event Technology to HubSpot

Event organisers running registration in Jonas Event Technology hold rich data on who registered, who attended and what they said they were interested in. Very little of it reaches the marketing team's HubSpot in a usable form.

  • Registrations are exported and imported by hand after each show, so follow-up starts late and lists are stale.
  • JET's API delivers records through a queue in batches of up to 20, each confirmed with a mark, so a simple one-off pull misses updates.
  • Event references can be reused across editions of a show, so a naive import merges different events.
  • Demographic answers are event-specific codes that need mapping to HubSpot properties before they can segment anything.

What you can do with Jonas Event Technology and HubSpot

What we build between JET and HubSpot:

  • Poll the JET Records service for new and updated registrations per event, page through the queue and mark records as received, then create or update the HubSpot contact.
  • Model each event as a HubSpot custom object record associated with the contact, so one person's attendance across shows is reportable.
  • Map JET demographic answer codes to HubSpot properties, validating dropdown values and flagging anything unexpected rather than writing bad data.
  • For Roar B2B, we built a scheduled HubSpot workflow with custom code actions that queries the JET API daily, pages through results and creates or updates contacts and event custom objects, later extended to exhibitors and speakers.

How the Jonas Event Technology & HubSpot integration works

One-way sync
Sync direction between Jonas Event Technology and HubSpot
Daily sync
How often data updates flow
Registrations, Badge Scans
Records kept in sync
Marketing Hub
HubSpot hubs supported
3–4 weeks
Typical time to deploy

Typical setup

  1. Set up API account access
  2. Map registration and scan fields
  3. Schedule the daily sync
  4. Test with sample records

Integration Impact Analysis

With Integration

  • Streamlined operationsAutomated workflows replace manual processes
  • Single source of truthConsistent data across all revenue teams

Without Integration

  • Manual processesTeams managing tools instead of revenue
  • Data silosCritical insights trapped in silos

Jonas Event Technology & HubSpot integration: FAQs

Does Jonas Event Technology have an API that HubSpot can use?
Yes. JET provides SOAP services (Events and Records) that return XML or JSON, covering event metadata and demographic questions, visitor and exhibitor registrations and lead capture. Access is licensed per use case and uses a dedicated API account. Records are retrieved from a queue: LookupQueue returns up to 20 at a time and MarkQueue confirms receipt, and JET recommends polling every few minutes.
What data can sync between JET and HubSpot?
Registrations (visitors, exhibitors and speakers), attendance, badge scan and lead-capture data, and demographic answers, into HubSpot contacts and event custom objects. The sync runs one way from JET into HubSpot.
How long does a Jonas Event Technology HubSpot integration take?
Typically 3 to 4 weeks, including mapping each event's demographic codes and testing against a live show's data.
How much does a Jonas Event Technology HubSpot integration cost?
In the £5k-£15k range depending on how many events, record types and custom objects are involved. Fixed price after scoping.

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