SEO Projects

for the AI Era

Build foundations that survive Google's decline and thrive in AI search. 3-month engagements that transform your digital authority.

What We Build
🎯

Featured Snippet Dominance

Win zero-click searches where 50% of queries end without clicking

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AI Search Optimization

Experimental strategies to get cited by ChatGPT and Perplexity

📈

Authority Building

E-E-A-T signals that both Google and AI systems respect

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Conversion Focus

Quality over quantity - 100 buyers beat 10,000 browsers

Traditional SEO is dying. Over 50% of searches end without a click. AI handles less than 1% of queries but converts at 2-6x higher rates. We build for this new reality.

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seo-metrics.spotdev
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Google Traffic
Declining 5-10% YoY
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Zero-Click Searches
50%+ of all queries
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AI Search
<1% traffic, 2-6x conversion
🎯
Featured Snippets
Only way to win zero-click
✓
Authority Status
Required for AI citations
Market Evolution 20%

The SEO Reality Check: Where Are You?

Every growing business faces this choice. Which side describes your SEO strategy?

Without SpotDev

The Traffic Obsession

What most agencies still sell

🔥

Vanity metrics everywhere

10,000 visitors that don't convert, rankings for keywords nobody searches, reports that impress boards but not bank accounts

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Three versions of success

Agency says traffic is up 200%, Google says 50% don't click, Sales says leads are rubbish - board meetings are warfare

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Teams working in silos

Content creates what they think ranks, Sales ignores organic leads, Marketing blames Google for everything

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Monthly surprises

Algorithm updates tank traffic, AI eats your content, competitors suddenly dominate - panic mode activated

With SpotDev

The Authority Machine

What forward-thinking teams achieve

✓

Conversion-focused metrics

100 visitors who actually buy, featured snippets that build brand, reports that show pipeline impact

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Single source of truth

One dashboard everyone trusts, with attribution that proves what's really driving revenue

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Aligned revenue teams

Marketing, Sales and Success working from the same playbook with clear handoffs and shared KPIs

⚡

Predictable growth

Authority that survives updates, AI systems citing you as the source, competitors forced to reference you

Your choice today determines your position tomorrow. Build authority that transcends algorithm changes and thrives in the AI era.

Transform your SEO strategy

The uncomfortable truth about SEO in 2025

50%+
Searches end without a click
<1%
AI search traffic share
2-6x
AI search conversion rates

Google traffic is declining. Over 50% of searches now end without a click. AI search engines like ChatGPT and Perplexity handle less than 1% of queries but convert at 2-6x higher rates. Your competitors are flooding the SERPs with AI-generated content whilst your traffic drops month after month.

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Traditional SEO agencies won't tell you this. They're still selling keyword rankings and traffic promises that mean less every day.
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AI is eating organic search. ChatGPT users skip the research phase and go straight to "who should I buy from?"
⚠️
Featured snippets are the only winners. When Google answers directly, your perfect ranking means nothing.
⚠️
Authority beats algorithms. Being cited by AI matters more than ranking first on Google.

We take a different approach

Our ShortList™ projects build the technical excellence and content authority you need to win in this new reality - where being cited by AI matters more than ranking first, where featured snippets capture all the value, and where conversion quality beats traffic quantity every time.

We're not selling magic beans. We're selling adaptation to reality.

What are ShortList™ projects?

ShortList™ projects are intensive 3-month engagements designed to establish or protect your digital presence in an era where traditional SEO metrics no longer tell the full story. We focus on building unshakeable foundations that work across all discovery channels - not just Google.

Each project addresses the reality that ranking isn't enough anymore. You need to be the cited source in AI responses, the featured snippet that captures zero-click value, and the trusted authority that converts the fewer, higher-quality visitors you'll receive.

Built for where search is going, not where it's been.

🎯

Zero-Click Optimisation

When 50% of searches end without a click, you need to win the impression battle. We optimise for featured snippets and knowledge panels that capture value even when users don't visit your site.

🤖

AI Search Authority

Experimental strategies to improve how ChatGPT, Perplexity, and Claude perceive and recommend your business. First-mover advantage in a rapidly evolving landscape.

📊

Conversion Over Traffic

100 visitors who buy beat 10,000 who browse. We focus on attracting and converting high-intent searchers, not inflating vanity metrics that don't impact revenue.

🛡️

Algorithm-Proof Authority

Build E-E-A-T signals and thought leadership that survive Google updates and position you as the primary source in your category across all platforms.

ShortList™ SEO Project Packages

Intensive 3-month engagements designed for the new search reality

Essential

90 days

Protection and recovery for urgent SEO needs. Stop the bleeding and establish foundations quickly.

What's Included

  • WebCheck® 2025 audit including AI perception analysis
  • Protection for up to 500 URLs during migration
  • 20 pages optimised for zero-click searches
  • Brand knowledge panel establishment
  • Core Web Vitals optimisation
  • Emergency algorithm recovery support

Who This Is For

Businesses planning website migrations, recovering from traffic drops, or needing to establish SEO foundations quickly. Won't transform you into an SEO powerhouse, but will protect what you have.

Advanced

3 months

Complete authority foundation across all discovery channels. Build presence that transcends Google.

What's Included

  • Everything from Essential package
  • AI search optimisation pilot (experimental)
  • E-E-A-T signals and author profiles
  • 30 pages optimised for featured snippets
  • Thought leadership content strategy (5 pillars)
  • Schema markup for AI comprehension
  • Brand sentiment tracking setup
  • Multi-channel attribution framework

Who This Is For

Ambitious B2B companies ready to face reality. You understand traditional SEO is changing, willing to experiment with AI search, and want authority that transcends any single platform.

Enterprise

3 months

Market leadership positioning. Become the default source cited by AI systems and featured in knowledge panels.

What's Included

  • Everything from Advanced package
  • Complete brand authority audit
  • 75+ pages optimised for zero-click value
  • Programmatic content for entity coverage
  • Expert spokesperson programme
  • Original research programme setup
  • C-suite thought leadership activation
  • Quarterly board advisory sessions

Who This Is For

Category leaders and ambitious challengers competing against established players. Need to leapfrog competition by playing a different game focused on authority and trust.

Available Add-Ons

Enhance any package with these specialised services

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Video SEO Optimisation

YouTube optimisation, video schema markup, and cross-platform video content strategy to capture video search traffic.

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International SEO

Multi-market expansion with hreflang implementation, localised content strategy, and region-specific authority building.

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E-commerce SEO

Product schema, category optimisation, and shopping feed optimisation for maximum product visibility in search results.

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Crisis Recovery

Rapid response for algorithm penalties, negative SEO attacks, or sudden traffic drops with emergency intervention protocols.

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Advanced AI Testing

Extended AI search optimisation experiments across additional platforms and advanced prompt engineering for AI visibility.

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Custom Analytics Setup

Advanced tracking implementation, custom reporting dashboards, and data visualisation for complex attribution models.

Frequently asked questions

How quickly will we see results?
The honest answer: Traditional SEO improvements (rankings, technical health) show within 4-8 weeks. Featured snippet captures happen within 60-90 days. AI search improvements are experimental - we typically see early indicators at 3 months, meaningful changes at 6 months. Some AI tests will fail completely. We'll be transparent about what's working and what isn't.
Why are you being so negative about traditional SEO?
We're not negative, we're realistic. Google still commands 93% market share and SEO remains critical. But the nature of search has fundamentally changed. Over 50% of searches now end without a click. AI is handling more queries every day. We can pretend everything's fine, or we can help you adapt. We choose adaptation.
What's this experimental AI search optimisation?
It's our attempt to crack the code on AI visibility. We test how ChatGPT, Perplexity, and Claude respond to queries about your business. We experiment with different content formats, platform submissions, and authority signals to improve how AI systems perceive and recommend you. Some tests work, some don't. We document everything and share our learnings. You're essentially funding R&D that could give you first-mover advantage.
How do you measure success without traffic metrics?
We measure what matters: Featured snippets captured (we target 10-15 in 90 days). AI citation frequency (20-40% improvement is good). Conversion rate from organic (should increase even as traffic decreases). Pipeline value from organic channel. Brand search volume growth. Cost per acquisition vs paid channels.
What if AI search doesn't take off?
Then you'll still have: Bulletproof technical SEO. Featured snippets that dominate zero-click searches. Content that converts at higher rates. Authority signals that survive algorithm changes. Multi-channel presence where your buyers are. Everything we build works for traditional SEO too - we're just optimising for where search is heading, not where it's been.
Why should we trust you're different from other agencies?
Because we're telling you the truth others won't: Your traffic will probably decrease over the next 2 years. Most of your keyword rankings won't generate clicks. AI content will temporarily flood your market. Traditional link building is mostly worthless now. We're not selling magic beans. We're selling adaptation to reality.
What happens after the 3-month project?
Three options: Move to a PageFront™ monthly programme for continuous optimisation. Take everything in-house with our documentation and training. Pause and see how the changes perform. About 70% of clients continue with ongoing support because the landscape keeps shifting.
Can you guarantee rankings?
No, and anyone who does is lying. We can guarantee we'll improve your technical foundation, establish authority signals, and position you for featured snippets. But Google changes daily, AI search is experimental, and your competitors aren't standing still. We guarantee effort, expertise, and transparency - not specific rankings.
How much of our time will this require?
For Essential: 2-3 hours total for kickoff and approvals. For Advanced: 5-6 hours including content reviews and strategy sessions. For Enterprise: 10-12 hours including executive briefings and thought leadership development. Most of the heavy lifting is on our side.
What if we're in a boring B2B niche?
Perfect. "Boring" B2B has less competition for featured snippets and AI citations. Your buyers are exactly the type who use AI for research - senior, time-poor, looking for quick answers. Technical B2B often sees the best ROI from our approach because there's less SEO competition and higher conversion value.
What's the investment for ShortList™ projects?
Indicative pricing for 90-day projects: Essential packages typically start around £3,500 for urgent protection and foundation building. Advanced packages for complete authority development usually range from £8,000-£12,000. Enterprise-level market leadership positioning generally falls between £15,000-£25,000. Pricing varies based on market complexity, competitive landscape, and specific requirements. All projects include the experimental AI optimisation work at no additional cost.
What add-on services are available?
We offer specialised add-ons to enhance any package: Video SEO optimisation for YouTube and cross-platform visibility. International SEO for multi-market expansion. E-commerce optimisation for product-focused businesses. Crisis recovery for emergency situations. Advanced AI testing for extended experimental work. Custom analytics setup for complex attribution needs. Add-on pricing is project-specific and discussed during consultation.

Ready to face reality?

Most agencies will sell you keyword rankings and traffic promises.

We'll tell you the truth: search is changing, and you need to change with it.

ShortList™ projects aren't easy. They require facing uncomfortable truths about your current position. They involve experimental approaches that might fail. They measure success differently than you're used to. But they're built for where search is going, not where it's been.

Essential
Stop the bleeding, protect what you have
Advanced
Build multi-channel authority for the new reality
Enterprise
Become the default choice across all channels
Start your ShortList™ project

The landscape has already changed. The question is: will you change with it?