Build a
smart website
to turn clicks into pipeline.

The cost depends on scope, complexity and the level of interactivity required. Use SpotDev^®'s pricing calculator to configure your project and see transparent, itemised pricing.

Typical pricing ranges:

• Standard website (DesDev^®): £20,000–£30,000+VAT. Smart marketing website with CRO-ready modules, personalisation and RevOps dashboards.
• Standard website (Direct-to-Dev): £10,000–£15,000+VAT. You provide approved designs; SpotDev^® builds the HubSpot theme and implementation.
• Advanced enterprise website (DesDev^®): £60,000+VAT. Global experience with complex integrations, advanced data, security and AI-driven journeys.
• Advanced enterprise website (Direct-to-Dev): £30,000+VAT. Enterprise build from your approved designs.
• Lift-and-shift migration: From £10,000+VAT. Replatform your current CMS to HubSpot with no redesign.
• Fix-and-shift migration: From £20,000+VAT. Migrate whilst improving conversion journeys, accessibility and performance.
• Customer portal add-on: Adds £10,000–£25,000 to DesDev^® projects, or £5,000–£12,500 to Direct-to-Dev builds.

These ranges assume typical 12–16 week engagements. Use SpotDev^®'s pricing calculator to configure add-ons and see your specific project cost in approximately 60 seconds.

DesDev^® is the full end-to-end service including strategy, user experience design, high-fidelity design and HubSpot development. This is best when you want one accountable team to guide you through every step from sitemap to launch.

Direct-to-Dev starts from your approved design files (Figma, Adobe XD or Zeplin). SpotDev^® builds the HubSpot theme, creates pages and handles launch. This is best when you have in-house designers or have already engaged a design agency but need expert HubSpot developers.

Migrations (lift-and-shift or fix-and-shift) are handled within the Direct-to-Dev framework.

Project timelines depend on the service type and scope:

• DesDev^®: Typically 4 months from kickoff to launch. This includes strategy workshops, UX and design, development, revision rounds and launch preparation.
• Direct-to-Dev: Typically 2 months, as design is already approved and we focus on HubSpot development and implementation.
• Migration: Typically 2 months for lift-and-shift or fix-and-shift migrations, including content population, redirect mapping and testing.

Complex projects with extensive customer portal features, multiple languages or significant integrations may require additional time. SpotDev^® provides a detailed project plan during the scoping phase.

SpotDev® uses fixed-price, scope-based pricing rather than time and materials. This approach provides several benefits:

• Budget certainty: You know the total investment upfront, making it easier to secure board approval and manage cashflow.
• Reduced risk: No surprise invoices or scope creep. The pricing calculator shows every add-on transparently.
• Alignment of interests: SpotDev^® is incentivised to deliver efficiently, not to extend project hours.
• Simplified procurement: One price, one contract, one accountable team.

The scope is defined during the initial workshop, and any changes are priced and approved before work begins.

As standard, SpotDev^® includes two rounds of revisions across design and development phases. This provides structured feedback cycles with clear deliverables, version control and stakeholder review coordination.

If your approval process requires additional iteration (for example, if multiple executive stakeholders need to review and provide feedback) you can purchase additional revision rounds for £2,000 per round.

This structured approach ensures feedback is consolidated and actionable, preventing project delays caused by fragmented or ongoing changes.

Content population depends on the project type:

• Lift-and-shift migrations: SpotDev^® migrates and populates all content from your existing site as standard, including text, images and formatting.
• Fix-and-shift migrations: SpotDev^® migrates content and makes agreed improvements during population as standard.
• DesDev^® and Direct-to-Dev projects: Content population is available as an add-on at £150 per page. This includes content audit, migration planning, SEO-optimised formatting and image optimisation with alt text.

If you prefer to populate content yourself, SpotDev^® provides training and documentation to ensure your team can confidently manage pages in HubSpot.

Copywriting is not included as standard in website projects. However, SpotDev^® can source, brief and project-manage a professional B2B copywriter for an additional £15,000.

This service includes:

• A dedicated copywriter with expertise in B2B messaging and conversion-focused copy
• Brand voice development and tone guidelines
• SEO-optimised messaging and calls-to-action
• Full project management by SpotDev^® to ensure copy aligns with design and deadlines

If you have in-house copywriters or an existing agency relationship, SpotDev^® will work directly with them to integrate copy into the website build.

Technical SEO is included as standard in all SpotDev^® projects. This includes:

• Redirect mapping from current pages to new website URLs to preserve search rankings
• Core Web Vitals optimisation (page speed, interactivity, visual stability)
• Mobile-responsive design and mobile-first indexing compliance
• Structured data markup (schema.org) where applicable
• XML sitemap generation and robots.txt configuration
• Meta titles, descriptions and Open Graph tags (based on content you provide)

On-page SEO and AEO (AI Engine Optimisation) require an add-on to ensure SpotDev^® conducts the necessary keyword research, content gap analysis and copywriting to maximise search visibility. SEO and AEO audits are available before launch, after launch, or both (£3,000 each, or £5,000 for both).

These audits include technical SEO analysis, content strategy for search engines and AI assistants (like ChatGPT and Claude), and a prioritised remediation backlog.

SpotDev^® offers three ongoing retainer options to maintain momentum after launch:

• Essential retainer: £2,000 per month. Includes priority support, minor updates, performance monitoring and monthly reporting.
• Growth retainer: £5,000 per month. Includes everything in Essential plus conversion rate optimisation experiments, landing page creation, A/B testing and quarterly strategy reviews.
• Enterprise retainer: £10,000 per month. Includes everything in Growth plus dedicated capacity for new features, portal enhancements, multilingual rollouts, advanced integrations and executive reporting.

All retainers keep the same multidisciplinary team (strategy, design and development) working on your website, ensuring continuity and institutional knowledge. Monthly reporting ties enhancements back to pipeline and revenue metrics to defend budgets.

Yes. SpotDev^® builds all websites to follow WCAG 2.1 Level AA accessibility standards and industry best practices. This includes:

• Semantic HTML structure for screen readers
• Keyboard navigation support
• Sufficient colour contrast ratios
• Alt text for images (populated during content phase)
• Focus indicators for interactive elements
• Accessible form labels and error messaging
• ARIA labels where appropriate

Accessibility is integrated throughout the design and development process, not retrofitted after launch. This ensures compliance and provides a better experience for all users.

Yes. SpotDev^® includes basic Google Analytics 4 (GA4) tracking as standard. This provides:

• Page view tracking
• Traffic source and referral tracking
• User session tracking
• Basic goal and conversion tracking (form submissions, link clicks)

Advanced event tracking (such as scroll depth, video engagement, calculator interactions, portal usage or custom e-commerce events) is available as an add-on. SpotDev^® can configure GA4 events, data layers and conversion tracking to meet your specific reporting requirements.

All analytics implementations follow privacy regulations and integrate with HubSpot's reporting capabilities.

As standard, SpotDev^® implements HubSpot's native cookie consent banner, which handles:

• Cookie consent collection
• Preferences management
• Compliance with UK GDPR and PECR
• Integration with HubSpot analytics and tracking

If your organisation requires a third-party cookie consent management platform (such as CookieBot, OneTrust or Cookieyes), SpotDev^® can integrate these systems. This ensures compliance with your existing privacy policies and supports multi-site cookie governance.

Cookie consent configuration includes technical implementation, testing across jurisdictions and documentation for your legal and compliance teams.

Your website will be hosted on HubSpot Content Hub. Hosting is included in your HubSpot subscription, with no separate hosting fees.

HubSpot Content Hub pricing:

• Content Hub Free: £0 per month, but includes HubSpot branding and limited features. Not recommended for professional websites.
• Content Hub Starter: £14 per month. Suitable for brochure websites without advanced interactivity.
• Content Hub Professional: £396 per month. Required for websites with customer portal features, memberships or dynamic content.
• Content Hub Enterprise: £1,310 per month. Required for advanced portals, serverless functions, multi-site management or high-volume content operations.

SpotDev^® will recommend the appropriate Content Hub tier during the scoping phase based on your website's requirements.

HubSpot's CMS infrastructure is designed to handle 1,000 visits per second, or approximately 86 million visits per day. This is an enterprise-grade level of performance suitable for high-traffic websites.

HubSpot's global CDN (content delivery network) ensures fast page loads regardless of visitor location. Core Web Vitals (page speed, interactivity and visual stability) are optimised as standard.

Websites with advanced interactivity (such as customer portals with serverless functions or high-frequency API calls) may require consideration of additional rate limits. SpotDev^® will assess these requirements during the scoping phase and design the architecture accordingly.

SpotDev^® follows modern security best practices throughout the development process:

• Modern JavaScript frameworks: All custom code uses up-to-date dependencies with regular security patches.
• HubSpot's security infrastructure: Your website benefits from HubSpot's enterprise-grade security, including DDoS protection, SSL/TLS encryption, automatic security updates and SOC 2 Type II compliance.
• Secure authentication: Customer portals use HubSpot's authentication system with support for SSO (Single Sign-On), SCIM provisioning and multi-factor authentication.
• Input validation: All forms and user inputs include validation and sanitisation to prevent injection attacks.
• Code review: All custom code undergoes peer review before deployment to catch potential security issues.

HubSpot's infrastructure is ISO 27001 certified and undergoes regular third-party security audits. Your website data is backed up automatically, and SpotDev^® follows least-privilege principles when configuring user permissions.

Yes. SpotDev^® configures HubSpot's multilingual features to support international expansion. Services include:

• Multilingual setup: £2,500 to configure language switcher, proper hreflang tags, URL structures and smart content rules by language and location. Additional languages cost £250 each.
• Professional translation: SpotDev^® can source, brief and manage native-speaking translators for market-perfect copy. First language: £10,000. Additional languages: £9,000 each. This includes cultural adaptation beyond literal translation and quality assurance.
• AI-assisted translation: For rapid deployment across many languages (10–50+), SpotDev^® offers AI translation with human oversight at £500 per language. Suitable for large content volumes where speed is prioritised.

All multilingual implementations include governance documentation, training for your content teams and QA processes to ensure consistency across markets.

Yes, SpotDev^® has an in-house design team that can translate your brand into a high-converting website design. Design services are included in DesDev^® projects.

SpotDev^® provides design files in Figma format, covering:

• Information architecture and sitemap planning
• Wireframes and user journey mapping
• High-fidelity visual designs
• Component library (buttons, forms, cards, navigation)
• Responsive layouts for desktop, tablet and mobile

If you prefer to use your own design team or agency, choose Direct-to-Dev and provide approved designs in Figma, Adobe XD or Zeplin format. SpotDev^® will build the HubSpot theme to match your designs precisely.

SpotDev^® follows a structured change management process to handle scope changes professionally:

1. Change request: Any requested changes outside the agreed scope are documented and assessed for impact on timeline and budget.
2. Transparent pricing: SpotDev^® provides a fixed price for the change before any work begins. There are no surprise invoices.
3. Approval: Changes proceed only after written approval from your project stakeholder.
4. Updated timeline: If the change affects the project timeline, SpotDev^® provides an updated delivery schedule.

This process protects both parties and ensures the project stays on track. Minor adjustments within the revision rounds (such as colour tweaks, copy changes or layout refinements) are handled as standard.