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Industry
Technology
Challenge
67 Bricks needed increased content management capabilities & flexibility than what is available through the WordPress CMS. The firm also sought to consolidate their website's CMS and CRM into a single platform (HubSpot) and reduce costs by retiring WordPress hosting.
Results
67 Bricks’ website was successfully migrated to HubSpot within one month. The project lowered hosting costs, centralised all forms and digital assets in the HubSpot CMS, and reduced reliance on developers for ongoing updates.
Key Product
Website migration
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About 67 Bricks
67 Bricks is a UK-based technology consultancy that specialises in information and data publishers. The company delivers custom platforms, content systems and tools that help clients transform their content into valuable digital products and grow their business value.The Challenge
67 Bricks approached SpotDev to migrate their existing website content management system (CMS) from WordPress to HubSpot’s Content Hub to eliminate the need for continued WordPress website hosting, and improved content management capabilities. Maintaining the company's SEO integrity was critically important as their website content e.g. blog & system pages, were moved to HubSpot.
The Solution
SpotDev had one month to complete the migration, beginning with capturing screenshots using Figma to reference the website's current design. Custom modules were also developed to match the website's existing components. The migration included the recreation of system error pages such as 404 and 500.
67 Bricks’ blog content was imported, and the taxonomy was preserved. The migrated content was hosted on HubSpot content staging until it was ready to be quality assured. Where necessary, SpotDev also created 301 redirects due to URL changes to preserve rankings and avoid broken links.
The table below summarises the assets migrated & rebuilt on the HubSpot CMS:
| Task area | Description |
| Content migration | All existing text and image content was transfered to HubSpot. |
| Landing pages | All landing pages we rebuilt in HubSpot, ensuring design consistency and optimised performance. |
| Sitemap & navigation | The current site structure & behaviour of the header and footer navigation was maintained. |
| Blog migration | All blog posts were migrated from WordPress to HubSpot, preserving 'category' and 'tag' features wherever possible. |
| System pages | System pages including 404 and 500 were also migrated. |
| Global modules | Global elements such as headers, footers and sidebars were recreated. |
| SEO & URL redirects | 301 redirects were implemented where necessary due to URL structure changes to preserve rankings and avoid broken links |
Quality assurance
Before the new website went live, it went through a meticulous QA and testing process. SpotDev also enabled client-side testing through Userback, through which 67 Bricks’ could report any fixes that needed to be actioned across devices – desktop, tablet and mobile.
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The Results
67 Bricks' website was successfully migrated and tested in the 1-month timeframe allotted for the project.
Functional marketing improvements include:
- Single CMS on HubSpot - The migration eliminated the need for additional WordPress hosting, while consolidating content management in HubSpot. The centralisation of CMS and CRM increases operational flow between content and contact data.
- 67 Bricks' website forms were migrated to HubSpot's native forms, meaning that form submissions, capturing contacts and associated lifecycle updates are directly integrated into the company's HubSpot CRM. This has multiple benefits including improved marketing automation, lead capture visibility and reporting.
HubSpot has built-in marketing features including SEO and A/B testing, whereas traditional CMSs like WordPress or Drupal require plugins for added marketing functionality. This makes these traditional platforms difficult to manage for marketers - Danielle Jacobs, CTO, SpotDev
- SpotDev's QA & testing process, facilitated via Userback, ensured client feedback was actionable and fixes reflected across devices including desktop, tablet and mobile. This reduced post-launch regressions and supports smoother handover to the company's marketing team.
Ready to move your WordPress website to HubSpot CMS? We'll handle it for you
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