Budget Expectations For Animation Videos

In the past, video animation has been an expensive process and reserved for marketing teams with large budgets. However, as technology improves it is now possible to produce a well executed animation within a more modest budget.

Pricing variables

The actual cost of a bespoke video animation will depend on a range of variables and most agencies will be able to provide a ballpark figure based on initial conversations. However, it is unlikely that a fixed price will be provided until a detailed brief is agreed as there are so many variables that affect production costs.

The style of video, such as full filming or animation, whether or not voiceovers or music is required, and the complexity of the project will all affect the final price. So, if you’re looking for a ballpark figure before taking your video concept any further, it’ll be helpful to pick out a comparable video to give your agency an idea of what you’re looking for. This should keep the price as close to the original quotation once you get to the briefing stage.

Is it worth it?

Signing off on a video production can be scary, especially if you do decide to go down the high production route. However, video content can offer such a high ROI that, as long as the messaging and targeting is well thought out and executed, you should be able to reap the rewards.

For example, take Crazy Egg. They created a short explainer video and were able to boost their monthly income by $21,000 a month! By creating evergreen content like this they were able to continue to draw in new customers every month.

If you’re working on a limited budget, make sure you’re using video to create something that you can use for years to come. Focus on the information your buyer personas need at the relevant stage of their journey to give them the answers they are looking for in a quick and easy format.

You get what you pay for

The final finish of your video animation will depend on your budget. However, if you are working on a limited budget it doesn’t mean you can’t produce a well executed video.

Consider what is needed for your video production: the two main pricing factors will be down to the style of choice and length of the video. So, if you’re not sure what to expect, speak with your agency to get their advice for what you are trying to achieve. They will be in the best position to offer their expertise based on what your business offers and your goals with the video.

What to expect from SpotDev

When we embark on a video production we will follow the below stages to produce a high quality video that can be used to help your business grow.

  1. Research
  2. Scripting
  3. Storyboarding
  4. Voiceover
  5. Design and animation
  6. Sound design

At every stage we will be working alongside you to make sure that the final product provides you with an investment for your business that can help it to continue to grow.

Interested in finding out more about how we can help you with your video needs? 

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