Blog | SpotDev | Ciara Gill (5)

Inbound marketing

3 Apr 16 | 3 minute read

Should Email Be Part Of Your Inbound Marketing Strategy?

How can email marketing be part of your inbound marketing strategy?

Email Marketing

29 Feb 16 | 4 minute read

How The Buyer’s Journey Improves Email Marketing Campaigns

Do you have an email marketing strategy for your business? If so, does it cater for each stage of your buyer's journey?

21 Jan 16 | 1 minute read

The 2 Most Important Things You Can Do In Google Analytics

John Wanamaker, a historic USA retailer, considered by some to be a pioneer of marketing and advertising is accredited with the quote “50% of my marketing

Email Marketing

12 Jan 16 | 3 minute read

How Psychology Can Improve Your Email Marketing Campaign

Understanding how psychology can play a role in your email marketing can help improve your brand’s email campaigns.

Inbound marketing

17 Dec 15 | 2 minute read

Outbound vs. Inbound Marketing

Over the last few years, there’s been a gradual shift in where marketing budgets are allocated towards a concept known as inbound marketing

Email Marketing

9 Dec 15 | 4 minute read

Which Email Marketing Metrics You Should Be Tracking

Find out which email marketing metrics you should be focusing on and how this information can help you test and improve your next email marketing campaign.

Inbound marketing

26 Nov 15 | 2 minute read

What Are SMART Marketing Goals?

Whatever goals your setting for your marketing team, consider using the SMART process to establish what your focus and results should be.

Facebook

19 May 15 | 2 minute read

Facebook Launches Instant Articles

Facebook has recently announced the launch of it’s new tool, Instant Articles, which claims to be 10 times faster than standard web articles.

Marketing

16 Apr 15 | 2 minute read

How Analytics Identifies the Best Time to Send Email Campaigns

‘Timing is everything’ - in the case of email marketing, although timing isn’t quite everything, it is extremely important to any marketer

Marketing

8 Sep 14 | 2 minute read

Why Personalisation & Dynamic Content is Key to Email Marketing

When it comes to email marketing campaigns, personalised emails using dynamic content can help to improve click-through rates by 14% and conversions by 10%