John Wanamaker, a historic USA retailer, considered by some to be a pioneer of marketing and advertising is accredited with the quote “50% of my marketing works, if only I knew which 50%”.
Now that may have been the case in the 19th century when Wanamaker was alive, but to be honest it has no place in today’s business and certainly none when it comes to online marketing. With the technology that is available today, there is no valid reason why you should not have a system in place to tell you where your online business is coming from and you have the availability to assign a tracking mechanism to just about any form of marketing that you undertake.
There are many ways to track conversions, but in this blog post, we’re going to concentrate on using Google Analytics to analyse your traffic.
Google Analytics
If you have any form of website, then installing an analytics package is a must. One of the most powerful free systems is Google Analytics (GA). GA gives you a plethora of information about the visitors on your website, including the length of time spent on site, what pages they visit, what country they’re from and the originating source of that visit.
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