by Syeda Ferdush on 19 October 2016 PPC How to Craft the Perfect Google AdWords Campaign Structure In this latest blog post we take a look at how to craft the perfect Google AdWords structure to ensure you're getting the best possible ROI. Read More
by trevor.nicholls on 12 October 2016 PPC How to Stop your Google Display Ads Appearing on Mobile Apps This blog explains how you can stop your display ads appearing in mobile apps and wasting money on accidental clicks. Read More
by Syeda Ferdush on 26 September 2016 Inbound marketing, PPC PPC Should be Part of your Inbound Strategy - Here’s Why Not yet conducting pay-per-click advertising as a part of your inbound marketing strategy? Here's just some of the reasons why you should be. Read More
by John Rooney on 25 May 2016 PPC 5 Huge Google AdWords Changes Announced at Performance Summit There were five big AdWords announcements made at this year's Google Performance Summit, focused primarily on mobile devices. Read More
by trevor.nicholls on 23 February 2016 PPC Google Adwords - 4 Ads On Top, No Sidebar - Good Or Bad? If you’re an active user of the Google search engine, you may have noticed a big change in the SERPs Read More
by trevor.nicholls on 6 January 2016 PPC What Are Google AdWords Extensions And Why Should You Use Them Adwords extensions are a way of adding further information and functionality into the ad text that is usually displayed. Read More
by trevor.nicholls on 23 December 2015 PPC What is Google AdWords Quality Score and Why Does it Matter? Find out why Google Adwords Quality score is a key metric that you should focus on when optimising you AdWords account Read More
by trevor.nicholls on 15 December 2015 PPC 6 Things That You Can Do Today To Improve Your PPC Click-Through Rates CTR is an important key performance indicator of your account and is worth paying attention to and always aim to improve. Read More
by trevor.nicholls on 14 December 2015 PPC 8 Essential Google AdWords Tasks To Avoid Throwing Your Money Away It's easy to waste money on Google AdWords by not changing basic settings or performing routine tasks. Here's 8 things that you must do to avoid wasted spend! Read More