HubSpot Tips & Tricks

FaceBook ad types can get confusing for SaaS B2B's. Which ad type will drive the correct interactions and lead to conversions? We explain all in this blog.

We answer the following question, should you market your software with an animation explainer video or a live-action product demo video?

When it comes down to your website, user experience is everything with the search bar playing a big role in its success, here are some stats to show why

If you're a B2B company looking to generate leads, listen up. I am going to explain to you the 9 step process you need to complete in order to generate more leads for your company.

To increase sales for a B2B company, there are many digital tactics you can implement that will (when encompassed within a strategy) help you to create a lead-to-sales conversion machine.

Video is becoming an increasingly popular tool for marketers as more users prefer to engage with this type of media when making purchasing decisions.

When it comes to nailing your marketing in 2019, you must have the following aspects in your strategy: emotion, retargeting, video, lead capture and customer service. To outline how to use these tactics effectively, we show you the brands that are excelling at showcasing them.

As a SaaS company, you need to generate leads, but are you getting them? We know you're facing challenges, so we’d like to share 4 excellent tactic

For SaaS companies, free trial offers are a great asset to promote as it can be difficult to convey the value of the product through the complicated and technical jargon used to describe it. We’ve outlined seven tips to help you promote your free trial and start onboarding new clients:

Getting your web design right is critical to having a successful website - but often businesses forget that web design and usability are linked. Without a well designed, easy to use website, visitors simply won't stick around long enough to become customers.

Your potential customers want video! This may seem like a very vague and short answer, and while yes it is, I will explain in more detail throughout this blog.

There are many things you need to consider when nurturing your leads. Here we will run through the six considerations you need to make when creating your nurture.