HubSpot Tips & Tricks

You might think that building and developing a website could be something you could do over a weekend, but you’d be wrong. A good website has a well-planned strategy set out before it even gets to the building stage, and a truly excellent website is never finished and always in a state of flux.

What is a website audit?

A website audit is an examination of your website’s performance from both a technical and content perspective. It can be used to highlight any missed opportunities across a company’s website or where changes can be made to improve overall performance.

If you’re planning a website redesign for your business, or you’re looking to get more out of your website as a marketing tool, this should be your starting point.

A recent Forbes article showed that over 50 percent of all Google searches are done on a mobile device and more than half of all UK web pages are loaded on a mobile device. Mobile browsing is becoming the norm and without a mobile friendly website you are missing out!

Despite this, many small businesses do not consider mobile-friendly websites to be a top priority. So, to help persuade any of you that haven’t built a mobile friendly site yet, we’ve got 10 more reasons you should have one.

The design and build of a website is an important step for any business.

Regardless of whether you’re a multinational conglomerate with budgets that would make the average Saudi prince weep, or a fresh independent start-up scraping together all the money it can, getting your website design right is absolutely critical.

Why do SEO and web design need to work together? At the most basic level, the answer is obvious: to ensure that the website performs well in search engines and gains traffic.

Despite this obvious benefit, SEO can often be placed on the backburner in a web design project, as the main focus shifts towards delivering the finished website on time, with no SEO input until the website is complete. This can lead to SEO issues that are often time-consuming to fix.

In days gone past, web design was often a long and drawn out process, where every possible feature was considered, planned for and then rigidly built into a site, with no room for flexibility. However, Growth-Driven Design has risen to challenge that, taking on board lean and agile principles to create a new approach to website design.

There are are many factors that you need to consider when choosing which CMS (content management system) to base a new website upon. Different CMSs have different features and focuses, and in this post I’ll be covering some of the benefits of using WordPress.

There is an emerging trend that is dividing the digital industry: one-page web design.

More and more organisations are opting for single-page websites, and there are a number of good reasons to go for it. So why the debate? We've taken the time to list out some of the benefits and negatives of a one-page website here.

The Benefits of a one-page website:

• Improve user engagement
• Ease of telling a story
• Strong design delivered quickly
• Ideal for mobiles

The Negatives of a one-page website:

• Your SEO
• Page Load Time
• Ability to share lots of information
• Shareability
• Hard to analyse

There are many reasons why you may consider redesigning your website, from business strategy updates to outdated technology. Here are some of the most common reasons that many companies will consider investing in their website.