Do I Need to Redesign My Website?

There are many reasons why you may consider redesigning your website, from business strategy updates to outdated technology. Here are some of the most common reasons that many companies will consider investing in their website.

You’re falling behind the competition

Have you ever looked at your competitor's site and felt it was better than yours? If you find that their site is easier to use, nicer to look at or just has better content, it is definitely time to invest in your website.

Although you cannot expect to redesign your website every time a competitor does, if their website seems to be more aligned with your business goals, it can be a great indicator of when aspects of your own site need to be addressed.

To incorporate new functionality

If your business is planning to implement new feature, such as eCommerce functionality, sometimes it can be quite noticeable to the end user when this has just been tacked onto the website.

If it was never originally designed to support the new functionality, make sure to think about how this new element will affect the flow of the user journey. If it feels clunky, the whole site may be in need of a facelift.

Your organisation is rebranding

It may simply be that your company is in the process of finalising a rebrand. It is important to make sure that all customer touch points are unified, from design to tone of voice.

Improve Usability

User experience (UX) is a critical element of a website. If your site suffers from poor navigation and its key content is not easy to find, you will be driving users to a competitor whose site is easier to use.

Nowadays, your website is likely to be one of the first points of call for your potential customers, so it's important that you make a great first impression!

This may consist of redesigning your website to include clear call-to-actions across your homepage and other key webpages, through to improving the readability of your site.

If your company’s marketing strategy has changed, affecting the goal or conversion funnel of your site, you will need to make sure that your visitors know what they are supposed to do once they land on your website. If there is no clear next steps for a user to take, they are likely to abandon your site and look for a competitor instead.

Creating clear call-to-actions include writing in the first person, keeping it brief and placing it in an easy to find spot on your website, ensuring that it flows with the information on the webpage. By also choosing a contrasting colour, your visitors won’t be able to miss what they are meant to do next.



The usability of your site can also be a reason why you aren’t seeing the results you would like or expect. Consider if your landing pages are inspiring enough to make someone want to find out more, and whether or not your call-to-actions are converting visitors into leads and customers. By monitoring your site’s conversion rates you will be able to see if improvements are needed.

Stop losing leads and customers

If you’re using out of date third party software for various elements of your website, such as your shopping cart, this could be affecting user experience. From slowing the speed of your site to completely crashing it, you will be giving your visitors a reason to leave before converting.

When analysing your website, consider the value that you are providing to your visitors. If you are sharing important information about your products and service as well as offering customer focused content, you will be giving your visitors more reason to share their details with you.

Small updates to your website, such as adding social media information, can be quick fixes that help your website look much more up-to-date, as well as provide handy links that allow users to contact you.

Make it responsive

Another element to consider is if your website is responsive or not. With more and more people conducting internet searches with their mobile devices, if your website does not work well on a smaller screen you will see your users leave fairly quickly. This will also affect your ranking in Google’s mobile search results, thanks to the Mobileggeddon algorithm update, so it is definitely worth investing some resources into implementing it.

If you’re not sure, check to see if your website is mobile-friendly.

Depending on your reasons behind the need to revisit the design of your website, it doesn’t always mean that you will need a whole new website. But, whatever changes you do want to make, ensure you have a clear purpose to get the most of your investment.

If you’re not sure if your existing website is performing to the best of its ability then why not download our SEO audit worksheet to find out the things you should be considering to make sure your website is performing at it's best. Click the banner below to get started.