HubSpot Tips & Tricks

When it’s time to create a new website for your business, there are a few roads you can go down, depending on the skills, the amount of time and the budget you have available to you. With those in mind, let’s examine some of the tools you can use.

Why did you choose your font for your website? Any reason other than it looked good when the designer showed you it on the designs?

Over recent years, one page website design has become an increasingly popular trend. Part of this is borne out of the fact that designing, creating and developing a one-page website is much quicker than for multiple page websites — they are much simpler to create than their more complex counterparts.

Furthermore, factors such as user experience (UX) and search are often not taken into consideration, particularly in website design for small-medium sized businesses.

It’s likely that one-page sites are design led rather than evidence led. ‘We think this will look fantastic’ versus ‘we've looked at your goals and website data and we know this is the right approach’.

So, the title may sound a little dramatic, but I felt it was important for me to delve into the subject of users when it comes to the internet.

The reason being, digital marketers too often become engrossed and, dare I say, obsessed, when it comes to the technical side, such as schema markup and canonical tags.

While the technical aspects are extremely important, all too often we forget about our main audience — the users. In fact, research shows that 88% of online consumers are less likely to return to a website after a bad experience. This emphasises the fact that, no matter how technically sound your website design may be, if your users are not happy you’ll struggle to maintain a successful website. In addition, usability is also a search engine ranking factor, so if anything you’re optimising your search engine performance by considering your users. It’s a win-win situation.