HubSpot Tips & Tricks

A conversion sequence is a combination of tools that turn website visitors into leads.

In the original version of this blog post, written in 2018, we wrote that 'by 2021 Cisco Systems believes that video will account for 80% of internet traffic'. So we've decided to explore whether this is actually the case - has video come as far as we thought it would?

Not all of that traffic is Netflix, dogs playing the piano or Facetime calls. Video is on the verge of becoming the number one way that buyers expect to learn about your business. 

If you can't connect your inbox to HubSpot using Google Workspace, Microsoft 365, Exchange, or IMAP, then you can log emails using your BCC logging & forwarding addresses.

When you’re choosing a software tool for your business, you’ll spend a long time looking at features. You’ll go through your specific needs and then check that the tool can tick each requirement off the list before settling on your choice. 

The monthly recurring revenue (MRR) metric is one that SaaS companies with a subscription-based pricing model need to keep a close eye on. MRR measures the total revenue that a company will accumulate on a monthly basis. Having a firm grasp on this figure will help you to understand how much your company is growing (or not growing) and what the projections are for the future.

The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot).

Whereas, prospecting is “the process of initiating and developing new business by searching for potential customers, clients, or buyers for your product or service.”

So by their very definition, you can see there are some differences between the two. However, that doesn’t mean that they cannot work hand in hand.

Sales strategies for SaaS companies require careful planning and a lot of attention from your sales team if you're to keep those subscriptions rolling and your customers happy and engaged. Metrics play a significant role in helping you generate more opportunities for your sales team, but many companies are unsure about which metrics to pay attention to or how to even access this data.

It has never been more important to have an efficient sales pipeline.

How hard you’ve been hit by the coronavirus lockdown will depend a lot on what industry you’re in. For SaaS vendors, it will be about which industry you serve, but even in good times it’s important to boast strong sales conversion rates.

This is exactly what HubSpot Sales Hub Pro tools are designed to deliver.

The exceptional suite of tools on offer from the platform allow you to optimise every stage of the sales funnel—let’s take a look at how. 

In the past, while supporting clients on their website projects, our recommended platform of choice was generally Wordpress. Not surprising really when you consider that Wordpress powers over 30% of websites across the world.

However, over the last few years, the HubSpot content management system (CMS) has become more and more used in our portfolio.

The launch of the new HubSpot CMS on May 5th, 2020 makes HubSpot an even stronger contender.