HubSpot Tips & Tricks

Marketing is a super dynamic role where continuous learning is the name of the game. But there’s no denying that things are getting more and more complex, and to achieve the ambitious goals your organisation has set, your marketing department needs a broad range of technical, strategic, and creative skills that take years to acquire, frequent updating, and a very specific aptitude to master. 

Customer experience is driving business

Imagine going to your favourite coffee shop, where the barista knows your name and your usual order. The atmosphere is warm and welcoming, and you leave feeling satisfied and happy.

Remember that Aesop’s Fable of ‘The Miller, His Son, and Their Donkey’? If not, then it’s story time! Here’s a very brief outline of the tale:

In an overcrowded world, how do you make your voice heard above the noise of competing products? Unique benefits. You need to help prospects understand why your product stands out over another, whether that be personalisation, simplicity or originality.

At this point, you may be well acquainted with inbound marketing and understand the power of creating content that generates traffic to your website. But this is just the beginning. 

We’ve talked about pain points before. Our blog post on pain points is one of our highest-performing, which tells us you might want to know even more about them.

If you've been around marketing company or are responsible in any way for growing your company's revenue, it is highly likely that you've heard the term 'inbound marketing' being banded around. But what is inbound marketing, and how can it help your company?

A 146% increase in organic traffic is no small feat, but that's what we achieved for Irisys, the world's largest provider of people counting and occupancy monitoring software solutions and technologies. 

Digital marketing is always evolving. As new technologies become available and customer demands change, it’s crucial for businesses to harness the power of new tools and strategies to stay ahead of the curve.

SaaS is one of those tools. The flexibility and scalability of cloud-based services make SaaS incredibly attractive in today’s changing environment. Having business applications available on demand and securely running off-site can help underpin agile practices and deliver cost savings.

In view of this, it’s hardly surprising that SaaS marketing is set to be big in 2021.

It’s estimated that by the end of this year, SaaS will generate total revenues in excess of $100bn.

Even in a struggling economy, decision makers prioritise the tools that are more likely to deliver the highest ROI, and SaaS has the brightest outlook among all enterprise cloud options.

If you’re in the process of planning a strategy that boosts next year’s revenues, you’ll want to read through our SaaS marketing predictions for 2021.