HubSpot Tips & Tricks

As we round off 2022, many businesses are already planning for the year ahead and asking questions like:

The reason why HubSpot has become such a popular platform amongst sales teams is largely due to its easy-to-use, practical features. With minimal complication, you can access the key performance data you need in a format that makes sense to you. 

We’ve noticed increasing skepticism from new customers about the value of blogging. “Hasn’t video superseded blogging?...” they ask, and: “Will customers really have time to read a 1200 word blog post?” These are reasonable questions and doubts. 

Marketing is challenging, more so for a SaaS company whose products have no physical presence and are continually changing.. When it comes to B2B SaaS marketing strategies, in particular, things are markedly different.  

Your marketing strategy has undoubtedly had a bit of a shakeup over the past few weeks. The economic crisis has affected each industry in different, yet concrete, ways. SaaS companies are in a unique position whereby trading can mostly continue. However, buyer confidence is low, and businesses have to work harder to attract and convert leads or simply retain existing customers whose budgets have just gone through the wringer. 

If your services have been affected or stalled due to the pandemic, you've probably had to change your messaging and create content to update customers on your company's current position. It's possible that you've also pulled the plug on some of your carefully planned upcoming campaigns. Traffic to your website may look nothing like it usually does. And all this while your customer service team tackles questions that were never featured in the training guide.

You’ve probably heard that blogging is one of the key components to achieving great website rankings - you might have even heard it from us!

PR and Outreach are considered one in the same but quite often take different approaches for the same aim, to get content published (and, hopefully, a link back to your website).

Over the past five years, the success of SEO has grown increasingly reliant on the quality of content.

What do you think the success of any single blog post relies on most? Is it down to how you structure your post, what images you use or the way you’ve incorporated your call-to-action?