HubSpot Tips & Tricks

Bonus Content:

The beauty of a SaaS solution is that it can often be a plug-and-play type of product. If you've designed an intuitive user experience (UX) and you're marketing to an audience that's already used similar software, it can be easy to navigate and start utilising the app right away. In such a scenario, very little assistance may be required from the vendor. 

No matter how straightforward the application is, however, part of your budget will always go towards service support. Your SaaS marketing and pricing strategies should make provision for this, as it's a crucial step in achieving sustainable growth for your business –– particularly for B2Bs. 

What does ARR stand for?

ARR stands for Annual recurring revenue  is a key metric for companies that use subscription-based pricing models –– so, most SaaS businesses. s

Your ARR figure will offer a good indication of how your business is performing and the growth rate you should target to ensure continued success. 

In a bid to shape up my finances, I did an audit of my app subscriptions the other day. With Christmas around the corner, other big financial commitments on the horizon, and the prospect of a wobbly economy in the new year, some pruning was necessary. Like many millennials, my direct debits consist of the usual suspects: Netflix, Spotify, Amazon Prime, Audible, and a few others that I use for content creation.