HubSpot Tips & Tricks

Achieving steady growth in annual recurring revenue (ARR) is a priority goal for every company. But this is especially critical for SaaS businesses given they rely on a business model where revenue generation is linked to recurring sources of income (i.e. a subscription model). Although monthly recurring revenue (MRR) is more widely used than ARR, the latter is a useful metric if your subscription terms are one-year long or multi-year.

Funnel Fella Radio is an ongoing podcast hosted by Scott Dudley and features leading funnel marketing experts from around the world. Across the course of over 60 episodes, Scott has discussed everything from building funnels for Hollywood celebrities, through to combining paid and organic traffic.

As inbound marketing specialists, we like to practice what we preach. In 2018, we reviewed our strengths and weaknesses and decided to reposition ourselves exclusively as a SaaS marketing agency.

The COVID-19 crisis has given sales and marketing teams new and unfathomable challenges. 

While many businesses have buckled under the pressure of lockdowns and diminished revenues, the services of some industries have been in high demand. SaaS companies, in no small degree, have played an integral role in supporting organisations and making remote working not only possible but seamless.

2018 is the most important year yet for data management. With the GDPR due to come into force in May, this is a crucial time for marketers when it comes to organising the way that customer details and lead data is handled. 

Despite the many tools we use in today's working environment to try and keep on top of our heavy workload, whether it be online ‘to do’ lists or an incredibly organised Google calendar, it is still incredibly easy to find ourselves distracted by even the smallest of things in the office.

Don't know your geolocation from your geotagging? Or your Follows from your Followers? Well have I got the blog for you. Here's all your key terms for Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram, Youtube and more.

With the recent boom in the vlogging industry, Vloggers have become interactive digital celebrities with brands taking note of the vast array of partnership opportunities to enhance PR and digital strategy. However simply working with Youtubers isn’t your only option when it comes to using Youtube to expand your brand’s awareness. In fact creating your own Youtube channel is becoming a rapidly successful move and so with this in mind you’ll want to do everything in your power to convert a viewer to a subscriber when they land on your brand’s new channel. So to help you get started and optimize your Youtube homepage we’ve created a ‘channel checklist’.

Social; it’s really not going anywhere. In fact, according to a recent study from Econsultancy and Adobe it formed a much bigger part of a marketer’s arsenal than predicted in 2014. The study of over 6,000 marketers concluded that social was last year’s most exciting opportunity for 16% of them. That’s joint third on the list with mobile, and only 1% behind both content marketing and customer experience. Additionally, with Facebook and Twitter incorporating more enhanced advertising technology (such as Multi-Product Ads or Relevance Scores on Facebook and Product Cards on Twitter), it’s only going to get easier to convert customers from the social networks!