by John Kelleher on 27 April 2019 Buyer personas Why understanding customer pain points is key to selling Identifying customer pain points is key to understanding them. In this blog post, ESM Inbound reveals how to think like your buyers. Read More
by Anna Kaine on 10 December 2018 Buyer personas How to monitor buyer personas in your HubSpot portal Nothing stays the same forever – that includes your buyer personas. They are ever-changing beings, and the information you have about them is always evolving – here’s how to keep a... Read More
by Lucy Seymour on 8 February 2018 Content Creation, Buyer personas, Inbound marketing How to convert more leads into customers with the buyer's journey If you don't know what your buyer is thinking, how can you sell to them? Find out everything you need to know about the buyer's journey. Read More