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by Anna Kaine on 17 June 2022

Content Creation

Why the resource pillar page might be your secret weapon

Wondering how to find a purpose for all the fabulous content you collect? Want to be a source of fantastic knowledge for your prospects and customers? Look no further than the easy...

by Anna Kaine on 6 May 2021

Content Creation, Pillar pages

How to write content your customers will actually read

Are you speaking to your customers effectively in your written communications? are they actually interested in and able to process the content you're creating for them? Here we off...

by Anna Kaine on 21 April 2021

Content Creation

Tidy up your blog (and re-engage your subscribers)

There are plenty of blogs your customers can turn to if yours isn't user friendly. Don’t give them an excuse to leave: it’s time to clean up your blog.

by Amy Dixon on 27 February 2021

Content Creation, Content strategy

The importance of storytelling in content marketing: how to engage your audience and build brand loyalty

In this article, ESM Inbound explores why storytelling is essential for customer connection and how to craft compelling stories.

by Anna Kaine on 27 February 2020

Content Creation

[Updated] How to write a follow up email that makes prospects respond

Sending an email then patiently waiting for a response is not one of life’s great joys. Will they reply – will they even open the email? But it doesn’t have to be this way. Here’s ...

by Anna Kaine on 24 January 2020

Content Creation

How to create a successful pillar page in 9 steps

Maybe you've decided on your expert topic, written a few thousand words about it, but now aren't sure how to build your pillar page? Fear not! We've put a nine-step plan together s...

by Anna Gower on 8 January 2020

Content Creation

“I’ve made my first attempt at a pillar page and it’s already showing positive results… after four days!”

Taking the leap into inbound marketing and crafting her first pillar page has given Anna Gower plenty of food for thought – and she rather likes where it’s leading her. Here she de...

by Anna Kaine on 27 June 2019

Content Creation

How to ace interviewing for content in 8 steps

Ever wondered how to get the best out of an interviewee (so you have enough valuable content for future projects, too)? Here's our interviewing guide.

by Lucy Seymour on 27 May 2019

Content Creation

Making a case for case studies: why your business needs them

Case studies separate you from your competition, offering real-life anecdotes, testimonials and data about your business – so, are you doing it right?

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