Social media & email integration

Case study


Industry: Research consultancy

HubSpot products used:

  • Marketing Hub Enterprise

Services used:

  • Diagnostic Engagement

  • CRM Workflows, Custom Email Templates, Custom Objects

  • Front-End & Back-End Development



Dataloft Consult is a data-driven research consultancy, specialising in residential property and delivering in-depth analysis of local, national and international property markets. They approached us to help streamline two key processes; emails and social posts.


The challenge

Sending hyper-personalised welcome emails based on area, local branch and contact type using Dataloft Inform and HubSpot.


How we did it

Our API pulls in pre-confirmed area statistics (for example, by branch) and assigns this to the contact in HubSpot, when they meet pre-defined criteria. Finally, the selected email template is populated with the data.

image 2 (1)-1

Social posts

The challenge

  • We needed to move Dataloft-created social posts (images and copy) to the HubSpot portal for review and publishing by the marketing manager of that branch.
  • The marketing manager would have to check Dataloft several times a day, manually download/copy the content, and upload/paste it into the HubSpot portal.
api 2

How we did it

  • Automatically create ‘ready to post’ social media content in HubSpot, using Datalofts’ scroll-stopping graphics and copy.

  • This integration takes infographics and copy form Dataloft
    And turns them into draft social media posts in HubSpot.

image 3-2
This integration takes infographics and copy form Dataloft
image 4-2
2 And turns them into draft social media posts in HubSpot.


  • With SpotDev's custom Dataloft and HubSpot integration, you can take local stats for buyers, sellers or property owners and deliver them in real-time to your contacts via email.
  • Social - reduces manual tasks by 83%
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