HubSpot Tips & Tricks

So, you’ve spent a few hours researching a blog post and a few more writing it.

Except, after uploading it, nothing happens.

Hardly any views, zero comments and fewer social shares than a four hour live stream of an accountancy conference.

It’s frustrating, but it’s not just bad luck that is causing your content to fall flat. Here are six reasons people aren’t engaging.

It doesn’t seem long ago that guest blogs and infographics were the key components of a digital marketing campaign.

They were the keys to earning backlinks and driving user engagement but, although these are still legitimate tactics, there is a new sheriff in town — video content.

We published a blog recently detailing six of the most important things to check as part of a website audit — but how often should you conduct them?

The simple answer is more than once, but exactly how often is that?

Internet users’ preference for how they consume content has changed.

Where once an infographic was enough to get people engaged, today it is becoming clear that video is very much the present and the future of content marketing.

There is an emerging trend that is dividing the digital industry: one-page web design.

More and more organisations are opting for single-page websites, and there are a number of good reasons to go for it. So why the debate? We've taken the time to list out some of the benefits and negatives of a one-page website here.

The Benefits of a one-page website:

• Improve user engagement
• Ease of telling a story
• Strong design delivered quickly
• Ideal for mobiles

The Negatives of a one-page website:

• Your SEO
• Page Load Time
• Ability to share lots of information
• Shareability
• Hard to analyse

How do you think you can acquire leads and customers ahead of your competitors? Boast better products? Deliver outstanding customer service? Have a well designed website?

These things help you to achieve that, but sometimes it’s the simpler things that can have the biggest impact.

Not conducting video marketing to promote your business online? If not, you’re in danger of rapidly falling behind the competition, with more and more brands turning to this medium to engage with their audiences and more effectively sell their products.

There is just one week to go until our next SpotDev Bytes event — have you got your ticket yet?

SpotDev Bytes is a free event offering attendees the chance to hear from expert speakers on more technical digital marketing subjects and network with marketing professionals, as well as business leaders.

Held on Wednesday 26th April at our very own SpotDev Academy, this event will feature two seminars on some of Google’s more advanced products: Analytics, Search Console and Tag Manager.

Getting the Most out of Google Analytics and Google Search Console

Matthew Kay, Head of Digital — SpotDev

Get more out of your digital marketing efforts by identifying what’s working and what isn’t.

Both of these free products provide a wealth of information that you can use to derive actionable insight, meaning you can more effectively optimise your campaigns.

Matthew, a Google Analytics and Search Console expert, will explain, step-by-step, how to get the most out of the tools’ features.

Introducing Tag Management and Google Tag Manager

Matt Trimmer, Managing Director — Ivantage

Tag management, and specifically Google Tag Manager (GTM), enables marketers to more effectively track social media, web analytics and more.

In this seminar Matt Trimmer will outline what a tag is and how they can be used, how tag management systems work and the benefits of using one.

There will also be a demonstration of how to implement a new tag using GTM.

Tickets are going fast so if you’re interested in attending ‘SpotDev Bytes: Using Analytics to get Insight, not Data’, then register now.

You might have heard about the importance of content marketing in regards to search engine optimisation and increasing traffic; without varied and quality content it is unlikely your website will ever rank for the terms that matter most to you — no matter how well it is designed.