The top 3 native integrations UK HubSpot users need in 2023

In 2023, businesses in the UK are relying on integrations to improve their workflows and streamline their operations. For UK HubSpot users, several native integrations can be beneficial to their businesses.  

Native integrations are integrations that are built and supported by the software provider, in this case, HubSpot. They are designed to work seamlessly with the software platform and provide a seamless user experience.   

In this article, we will explore the top three native integrations that UK HubSpot users need in 2023.  

1. Salesforce Integration   

The Salesforce integration is a native integration developed by HubSpot that offers a refined and advanced solution for businesses. HubSpot initially used Salesforce as its CRM before developing its software, which resulted in them building an integration that met their own needs. As HubSpot matured, the integration improved until they moved away from Salesforce and onto HubSpot CRM.  

The Salesforce integration can streamline the sales process and marketing loop, ensuring continuity from inbound marketing to sales. This means that businesses have a clear picture of their sales pipeline, allowing them to make informed decisions. With the Salesforce integration, businesses can track touchpoints and experiences with marketing content, helping them understand the effectiveness of their marketing campaigns.  

Using the Salesforce integration can help businesses automate tasks like lead generation and follow-up, reducing the need for manual data entry and minimising errors. It also provides visibility into key metrics such as conversion rates and revenue generated from marketing campaigns. This integration is a powerful tool that can help businesses improve their sales and marketing strategies by enabling them to make data-driven decisions.  

The Salesforce integration is a sophisticated tool that can help businesses streamline their sales process and marketing efforts. It offers UK HubSpot users the ability to track touchpoints, automate tasks, and gain valuable insights into key metrics. This integration is a must-have for businesses using both HubSpot and Salesforce  

2. QuickBooks Integration   

The QuickBooks integration is an essential tool for B2B businesses using HubSpot as their CRM and Quickbooks for bookkeeping. Especially if they want to streamline their financial management processes.  

With this integration, businesses can automate their invoices, which can save time and money. By automating the invoicing process, businesses can reduce the risk of errors and ensure that their invoices are sent out on time. This, in turn, can help improve cash flow and ensure that the business remains financially stable.  

Another benefit of the QuickBooks integration is its flexibility. Not only can some accounting and bookkeeping processes be automated with off-the-shelf functionality but workflow actions allow you to automate processes in Quickbooks from HubSpot’s remarkably powerful automation engine. This is especially useful for B2B companies that may have unique financial management needs that are not met by standard accounting software. By building custom automations, businesses can tailor their financial management tools to their specific needs, which can help them save time and money in the long run.  

3. Google Ads Integration   

HubSpot’s Google Ads integration is a valuable tool for B2B businesses looking to optimise their ad campaigns. By synchronising all ad data with HubSpot, businesses can tie their marketing efforts together and get a complete view of their campaigns. This helps businesses see how potential customers are engaging with their ads across different channels and devices and make informed decisions about their campaigns.  

This level of insight, allows B2B businesses to optimise their ads for maximum impact and avoid wasting ad budgets on ineffective campaigns.  

The integration also provides valuable insights into marketing performance, allowing businesses to calculate their exact ROI on all their ads. By connecting deals and customers to their ads data, businesses can see which ads are generating the most revenue and which ones are not. This helps B2B businesses make better decisions about their marketing budget and prioritise campaigns that are delivering the best results. Additionally, businesses can use this data to identify trends and patterns in their marketing performance and adjust their strategies accordingly.  

Another benefit is that it enables businesses to synchronise contact lists to remarketing audiences. This means that businesses can target their ads more effectively by showing them to people who have already engaged with their brand or shown interest in their products or services. By doing so, B2B businesses can increase the likelihood of these users becoming leads and eventually customers.  

For example, businesses can create a remarketing audience of people who have visited their website but didn't fill out a form or request a demo and show them ads promoting a free trial or consultation.  

In conclusion, UK HubSpot users can greatly benefit from using native integrations to streamline their operations, increase efficiency, and save time and money.   

By using these integrations, businesses can take advantage of the powerful tools that HubSpot offers and grow their business.  

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