HubSpot Tips & Tricks

In late March 2022, Mention Me was nearing the end of the design stage of their new website. Knowing they had an event in late May where the site would be launched, it was time to find a highly capable development firm who could convert the Adobe XD design files into a website built on the HubSpot CMS. 

Your website should be your most powerful marketing tool that leaves a lasting impression. You want it to deliver a seamless user experience while boosting page conversion rates. Faster websites have better chances of attracting higher conversions, and page speed has a direct impact on ad campaigns and Quality score.

Abbott Laboratories is a multinational healthcare company with a suite of class-leading brands and products. SpotDev has worked with Abbott Laboratories since October 2018 and we have become a trusted partner for a range of CRM, website development, UI/UX and integration projects. 

As a consultancy, we often find ourselves having to tell clients things they don’t want to hear.

Xoomworks

Xoomworks is a group of technology companies with the expertise and technology-led solutions to solve specific business problems and deliver high-performance outcomes. 

PediaSure

PediaSure is a supplement that helps children grow strong and healthy. 

Similac

Similac is a baby formula trusted by millions of parents worldwide. 

The HubSpot App Marketplace contains a wealth of tools and apps to grow your business. From e-Commerce 3rd-party store integrations and bulk data import/export tools, to close-captioning video apps and easy-to-digest data visualisation apps, it can seem as though there is nothing that the Marketplace can’t solve. 

While it may be some time since Bill Gates published his 'Content is King' essay (in fact, it was 1996!), the concept still remains as relevant today as ever.

So what has changed? Well, the way you offer your content to your audience may need a decidedly 2020s update.

Exclusive membership or library content – the kind that requires a customer to exchange their details not just for one piece of content but an entire range of regularly updated resources – is an excellent way to encourage visitors to become leads, providing them with useful, timely help before they spend a penny with your company.

A CMS, such as HubSpot, is key in helping you create and manage your membership content. In this post, we'll show you how to maximise your content using this model, and show you just how we helped one of our customers achieve incredible results by building a CMS within a CMS.

What is a CMS?