HubSpot Tips & Tricks

Deciding where to allocate your marketing budget can be difficult; you need assurance that the platform you choose is suitable for your business and will put you in front of the right audience. With an expected 42.27 million UK users by 2022, Facebook remains a key player as a source for lead generation.

Our market is predominantly B2B, which means that we mainly serve companies that sell to other companies. Our role is in helping them get more traffic, leads, and customers.  

Paid media is a big part of what we do,   which usually consists of Google, Facebook, and LinkedIn Ads.

However, a conversation that we have with almost all of our clients is whether or not Facebook should play a part in the paid media playbook.  

The general pushback that we see is that LinkedIn should be for B2B and Facebook is for B2C.

But, we take the contrary view and see fantastic results in lead generation for B2B SaaS companies.  

The world of social media is a weird and wonderful place. One minute, you’re browsing through the beautiful holiday snaps of your best friend’s recent holiday to an exotic far flung location, the next, you’re being tagged in a video of a goat ‘singing’ like Taylor Swift.

Like I said, weird and wonderful.

Whilst the primary aim of people logging into Facebook is to engage with their friends, family and social circles, the platform is now recognised as a fertile place in which to advertise.

During one of my recent courses for the SpotDev Academy a familiar question popped up, and one I’ve heard many times from clients over the years. It’s a question that’s frustrated me for a while now due to the frequency it’s asked and the unnecessary emphasis that’s placed on it by some marketers. Enter:

‘When is the best time to post on Facebook?’

Facebook is once again making life that little bit more challenging for social media marketers all over the world with its recent algorithm update which favours content from friends and family over businesses’.

Another update to Facebook's News Feed algorithm was announced last week, although you’ll be relieved to know that, for once, this one is unlikely to really impact your organic reach. That is, of course, unless you’re one of those who favours the use of clickbait headlines in what you post, in which case, now is the time to stop. In fact, two years ago was probably the time to stop, but Facebook have given you one last chance to clean up your act. 

As a marketer, one of the most infuriating things about using Facebook is the 20% ad copy rule. But that might all be about to change.

Don't know your geolocation from your geotagging? Or your Follows from your Followers? Well have I got the blog for you. Here's all your key terms for Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram, Youtube and more.

When reporting on your Facebook ads there are a lot of metrics you could focus on. However, the vast majority of these aren’t actually that important, making it very easy to fall into the trap of concentrating on things that don’t really matter. With that in mind, here are some of the metrics you should focus on as well as some that you most definitely should not.