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Marketing Hub Mastery

Sections

The Marketing Tools

Conversion Paths

Conversion Paths | The Forms Tool

Conversion Paths | Landing Pages

Promotional Tools | Social Media

Promotional Tools | Email

Promotional Tools | Ads

Promotional Tools | SEO

Automation & Workflows

Automation & Workflows | Examples

Automation & Workflows | Going Live

Marketing Campaigns

Reporting | Introduction

Reporting | Dashboards

Reporting | Reports

HubSpot Marketing Hub is remarkably powerful but it has so many features that few users unlock its full potential. 

This course will walk you through each of the Marketing Hub tools and show you how you can start using all your subscriptions capabilities. 

This course is ideal for any Marketing Hub customer but Professional and Enterprise tier customers will get the most value from it. 

The Marketing Tools

(1) Introduction to Marketing Hub

The Marketing Tools

An overview of HubSpot Marketing Hub. 

(2) Accessing Stock Imagery

The Marketing Tools

Discover this little known benefit of Marketing Hub - free access to a stock image library. 

Conversion Paths

(3) What is a Conversion Path?

Conversion Paths

Understand the process of designing a conversion path. 

(4) The Elements of a Conversion Path

Conversion Paths

What are the core elements of a conversion path? 

Conversion Paths | The Forms Tool

(5) The Forms Tool

Conversion Paths | The Forms Tool

Discover HubSpot's form builder. 

(6) Building and laying out your form

Conversion Paths | The Forms Tool

Learn how to build a form in HubSpot. 

(7) Editing the form fields

Conversion Paths | The Forms Tool

Learn how to edit the fields in a HubSpot form. 

(8) Progressive Fields

Conversion Paths | The Forms Tool

Take advantage of the incredibly powerful progressive form fields in HubSpot. 

(9) Using Dependent Fields to Create Form Logic

Conversion Paths | The Forms Tool

Create conditional logic in your forms by using the dependent form fields functionality. 

(10) Changing your Form Settings

Conversion Paths | The Forms Tool

Learn how to configure the settings of your HubSpot form. 

(11) Styling your Form

Conversion Paths | The Forms Tool

Learn how to use the form styling tools in HubSpot. 

(12) Sending a Follow-Up Email on Form Submission

Conversion Paths | The Forms Tool

Automatically email users who submit a form. 

(13) Publishing your Form

Conversion Paths | The Forms Tool

Publish your form to start getting leads!

(14) Reporting on your Forms

Conversion Paths | The Forms Tool

See how your forms are performing and get insights to improve your lead generation. 

Conversion Paths | Landing Pages

(15) Introduction to Landing Pages

Conversion Paths | Landing Pages

Get an overview of HubSpot's landing page tool. 

(16) Themes, Templates and Modules

Conversion Paths | Landing Pages

Learn the structure of CMS elements in HubSpot. 

(17) Changing Theme Settings

Conversion Paths | Landing Pages

Learn how to customise your theme to reflect your company's brand. 

(18) The Landing Page Builder

Conversion Paths | Landing Pages

Create landing pages with HubSpot's drag and drop page builder. 

(19) The Forms Module

Conversion Paths | Landing Pages

Learn how forms in HubSpot interact with the forms module when building landing pages. 

(20) The Rich Text Module

Conversion Paths | Landing Pages

Learn how to add content to a HubSpot page with the rich text module. 

(21) Using Video in Landing Pages

Conversion Paths | Landing Pages

Learn how to use HubSpot's video features on your landing pages. 

(22) The Meetings Module

Conversion Paths | Landing Pages

Allow your leads to book a meeting with a member of your team using an interactive calendar. 

(23) Smart Content

Conversion Paths | Landing Pages

Dynamically change the content on a landing page with smart content. 

(24) An Example Landing Page

Conversion Paths | Landing Pages

Learn landing page best practice with this example of a high-performing landing page. 

(25) Mobile Optimising Landing Pages

Conversion Paths | Landing Pages

Learn how to optimise your landing page for mobile. 

(26) Publishing Your Landing Page

Conversion Paths | Landing Pages

Learn how to publish your HubSpot landing page. 

(27) Analysing Landing Page Performance

Conversion Paths | Landing Pages

Learn how to analyse the performance of your landing pages and identify opportunities for improvement. 

Promotional Tools | Social Media

(28) Social Media Settings

Promotional Tools | Social Media

Learn how to configure your social media accounts in HubSpot. 

(29) Scheduling Social Media Posts

Promotional Tools | Social Media

Automate your social media calendar by scheduling posts. 

(30) The Social Media Calendar

Promotional Tools | Social Media

Manage your social strategy with HubSpot's social media calendar. 

(31) Bulk Scheduling Social Posts

Promotional Tools | Social Media

Use a spreadsheet to schedule social media posts in bulk. 

(32) Reporting on Social Posts

Promotional Tools | Social Media

Identify opportunities to improve your social media performance with analytics and reporting tools in HubSpot. 

(33) Monitoring Your Social Accounts

Promotional Tools | Social Media

Stay in control of your brand and interact with your audience using HubSpot's social media tools. 

(50) Creating Ads Audiences

Promotional Tools | Social Media

Create an ads audience directly from the HubSpot interface.

Promotional Tools | Email

(34) The Email Builder

Promotional Tools | Email

Discover the power of HubSpot's email builder. 

(35) Smart Content for Email

Promotional Tools | Email

Go beyond personalisation tokens with smart content in marketing emails. 

(36) Adding a Signature to Marketing Emails

Promotional Tools | Email

Add a signature to your marketing emails. 

(37) Testing Your Emails

Promotional Tools | Email

Test your emails to ensure they appear as expected in your contacts' inboxes. 

(38) Changing Your Email Settings

Promotional Tools | Email

Configure the settings for your marketing emails. 

(39) Sending Your Email

Promotional Tools | Email

Send your marketing email in HubSpot. 

(40) The Email Automation Tool

Promotional Tools | Email

Configure a 'kick-back' email when a user submits a form. 

(41) Split Testing Your Emails

Promotional Tools | Email

Configure an A/B test to ensure your email engages the largest possible audience. 

Promotional Tools | Ads

(42) Introduction to the Ads tool

Promotional Tools | Ads

An overview of the ads tool in HubSpot. 

(43) Connecting Accounts and Ads Settings

Promotional Tools | Ads

Connect your ads accounts to HubSpot to benefit from reporting, creation and management tools. 

(44) Managing Ads through HubSpot

Promotional Tools | Ads

Learn how to manage ads in your HubSpot portal. 

(45) Creating Google Ads Through HubSpot

Promotional Tools | Ads

Learn how to create a Google Ad directly from the HubSpot interface. 

(46) Creating a Facebook Lead Ad

Promotional Tools | Ads

Learn how to create a Facebook Lead Ad directly from the HubSpot interface.

(47) Creating a Facebook Engagement Ad

Promotional Tools | Ads

Learn how to create a Facebook Engagement Ad directly from the HubSpot interface.

(48) Creating Facebook & Linkedin Visit Ads

Promotional Tools | Ads

Learn how to create Facebook & Linkedin Visit Ads directly from the HubSpot interface. 

(49) Creating a Facebook Sequence Ad

Promotional Tools | Ads

Create a Facebook Sequence Ad directly from the HubSpot interface. 

(51) Using Ads Events

Promotional Tools | Ads

Unlock the power of events to optimise your paid ads. 

(52) Analysing Your Ads

Promotional Tools | Ads

Identify opportunities for improvement by using HubSpot's ads analytics tools. 

Promotional Tools | SEO

(53) Topic Cluster Strategy

Promotional Tools | SEO

In this workshop, HubSpot Academy's very own Rachel Sheldon will take you through the Topic Cluster strategy and how to plan your content to have a massive impact on your SEO results

Automation & Workflows

(54) Introduction to Workflows

Automation & Workflows

Discover HubSpot's automation engine - workflows. 

(55) The Different Types of Workflows

Automation & Workflows

Understand the different types of workflow available to you in HubSpot. 

(56) Creating Your Workflow

Automation & Workflows

Explore automating processes with HubSpot's workflows tool. 

(57) Triggers and Actions

Automation & Workflows

Learn to use triggers and actions in HubSpot workflows.

(64) Building a Workflow - More Workflow Actions

Automation & Workflows

Learn about additional workflow actions in HubSpot.

Automation & Workflows | Examples

(58) Building a Workflow - Emails and Delays

Automation & Workflows | Examples

Learn how to combine emails and delays to build a nurturing workflow in HubSpot. 

(59) Building a Workflow - Allocating & Notifying Owners

Automation & Workflows | Examples

Learn to allocate a record to a HubSpot user and notify them. 

(60) Building a Workflow - Allocating Tasks

Automation & Workflows | Examples

Assign tasks to a HubSpot user with the workflows tool. 

(61) Building a Workflow - Changing Properties

Automation & Workflows | Examples

Change a record's properties automatically with workflows. 

(62) Building a Workflow - Using Branches

Automation & Workflows | Examples

Learn how to use branches to introduce logic to your workflow. 

(63) Building a Workflow - Creating Records

Automation & Workflows | Examples

Create new records automatically with HubSpot workflows. 

Automation & Workflows | Going Live

(65) Putting your Workflow Live

Automation & Workflows | Going Live

Learn how to set your HubSpot Workflow live. 

Marketing Campaigns

(66) Introduction to the Campaigns Tool

Marketing Campaigns

Learn how HubSpot uses Campaigns to organise marketing assets and report on your campaigns. 

(67) Creating a Campaign and Adding Assets

Marketing Campaigns

Learn how to add assets to your campaign. 

Reporting | Introduction

(68) Introduction to Reporting

Reporting | Introduction

An introduction to HubSpot's reporting tools. 

Reporting | Dashboards

(69) Introduction to Dashboards

Reporting | Dashboards

An overview of the Dashboards tool in HubSpot.

(70) Creating your Dashboards

Reporting | Dashboards

Learn to create a Dashboard in HubSpot.

(71) Adding Reports to your Dashboard

Reporting | Dashboards

HubSpot's Dashboards are a collection of Reports. Learn how to add them to your Dashboard. 

(72) Template Reports

Reporting | Dashboards

Explore the range of templated reports in HubSpot. 

(73) Basic Editing

Reporting | Dashboards

Edit the filters on a report and deploy basic customisations. 

Reporting | Reports

(74) Creating Bespoke Reports

Reporting | Reports

Create a report from scratch. 

(75) Creating a Single Object Report

Reporting | Reports

Learn how to create a report that pulls data from a single object type in HubSpot. 

(76) Creating Funnel Reports

Reporting | Reports

Create funnel reports to show how a record moved through multiple stages. 

(77) Understanding Attribution

Reporting | Reports

Explore the attribution models available in HubSpot's reporting tools.

(78) Attribution Reporting

Reporting | Reports

Understanding attribution reports in HubSpot. 

(79) Introduction to the Custom Report Builder

Reporting | Reports

Discover the power of the Custom Report Builder in HubSpot. 

(80) Example Report 1 - Lead Analysis

Reporting | Reports

Create a report that will help you to analyse deals. 

(81) Example Report 2 - Conversion Points

Reporting | Reports

Create a report that identifies the performance of key conversion points. 

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