| Client | Unily |
|---|---|
| Industry | SaaS |
| Challenge | Unily needed a new website with a flexible CMS for independent updates, along with key improvements in accessibility, UX/UI, and navigation. The project also required a custom ROI calculator to showcase the software’s value, all within a two-month timeline. |
| Results | The success of Unily's website redesign and development has fostered an ongoing partnership with SpotDev, with Unily extending the collaboration for continuous enhancements due to the team's responsiveness and quality of work. |
| Key Product | Website Design, Website Development, SEO |
| Website | www.unily.com |
Unily is a global enterprise whose collaboration and employee experience platform enhances workplace communication, collaboration, and knowledge sharing. As a digital workplace and intranet solution, the platform centralises employees, tools, and resources into a single, customisable hub, streamlining access to information and fostering connectivity.
Unily faced a pressing need for a new website built on a flexible CMS that would allow their team to make updates and changes independently, without relying on external development resources. Their existing CMS was rigid, making content management inefficient and limiting their ability to respond quickly to updates.
In addition to the CMS issue, several key areas needed improvement, including accessibility, UX/UI design, and the overall user journey. The website’s navigation was not intuitive, requiring a complete overhaul to align with industry standards and enhance the user experience, ensuring they could compete effectively in the market.
The new website also needed to be both accessible and eco-friendly, which required a mild rebrand. Furthermore, a custom feature was needed to increase user engagement and demonstrate the software’s value - specifically, an ROI calculator that would give potential customers a clear and tangible understanding of the financial benefits of using their software. The project had to be completed within a tight two-month timeframe.
Unily's homepage pre-SpotDev's website redesign (below)
To meet Unily’s ambitious goals within a tight timeline, SpotDev created the new website on the HubSpot Content Hub. Key aspects showcasing technical web development expertise include:
A major challenge was developing Unily’s Solutions page to ensure content relevance for different users. Unily’s extensive content library comprising blogs, guides, reports, case studies, events, and on-demand content, needed to be structured in a way that allowed users to easily find relevant materials.
Instead of relying solely on traditional search functionality, SpotDev leveraged HubSpot’s HubDB to create a dynamic filtering system. This allowed users to refine content based on multiple parameters, such as:
By updating a simple HubDB table, Unily’s team could seamlessly organise content into a highly segmented structure. This improved navigation, enhanced user engagement, and optimised SEO, ultimately helping visitors find what they needed faster.
SpotDev developed a custom ROI calculator, transforming an existing Excel-based calculation into an interactive, web-based tool. This tool allows businesses to estimate cost savings by using Unily’s platform.
Originally, Unily had the ROI calculations in an Excel spreadsheet. SpotDev’s development team translated this logic into an interactive, visually appealing web feature, allowing users to adapt the calculator’s results to their company’s needs and even customise it with brand colors for internal presentations.
These types of tools engage customers who have searched Google or ChatGPT for looking for a solution and are now looking to make a decision of who to select as their product or service provider. At this point you want to make sure that you're showing the value of your product or service in a tangible way.
In Unily's case, the ROI calculator shows potential customers the financial impact of value of using their platform based on a number of variable inputs. Potential buyers using the tool walk away with a personalised value estimate that they can share with their teams or download as a branded slide.
This value and level of personalisation is critical at the consideration stage of your customer's buyer journey to leave a lasting impression and potentially convert into a opportunity.
Why pricing visibility is critical to conversions (video)
"They truly went above and beyond to deliver an exceptional website. They felt like a true extension of our own team. We've gone on to have an ongoing retainer with SpotDev and am incredibly happy to have them as our partner agency. 10/10 - would definitely recommend!"
Paige Hobart, Digital Marketing Lead, Unily
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